Selcan Kara

University of Connecticut

Storrs, CT 06269-1063

United States

SCHOLARLY PAPERS

4

DOWNLOADS

56

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Is it the 'Alpha' or the 'Numeric'?: Consumers’ Evaluation of Letter versus Number Changes in Alphanumeric Brand Names

JOURNAL OF BRAND MANAGEMENT (Forthcoming)
Number of pages: 35 Posted: 10 Aug 2015
Selcan Kara, Kunter Gunasti and William T. Ross
University of Connecticut, Washington State University and Pennsylvania State University - Department of Marketing
Downloads 31 (577,875)
Citation 1

Abstract:

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Alphanumeric brand names, number cognition, letter cognition, alignability, Selective Accessibility Model, anchoring

2.

Effects of Search, Experience, and Credence Attributes versus Suggestive Brand names on Product Evaluations

Gunasti, K., Kara, S. and Ross, Jr, W.T. (2020), "Effects of search, experience and credence attributes versus suggestive brand names on product evaluations", European Journal of Marketing (forthcoming) https://doi.org/10.1108/EJM-12-2017-0972
Number of pages: 42 Posted: 19 Oct 2020
Kunter Gunasti, Selcan Kara and William T. Ross
Washington State University, University of Connecticut and Pennsylvania State University - Department of Marketing
Downloads 14 (694,348)

Abstract:

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suggestive brand names, search, credence, experience attributes, placebo effects

3.

How Language Affects Consumers’ Processing of Numerical Cues

Kara S.*, Gunasti K.*, Ross W., Duclos R., How Language Affects Consumers’ Processing of Numerical Cues, Journal of Consumer Behavior, *equal contribution, Forthcoming
Number of pages: 32 Posted: 19 Oct 2020
Selcan Kara, Kunter Gunasti and William T. Ross
University of Connecticut, Washington State University and Pennsylvania State University - Department of Marketing
Downloads 11 (717,930)

Abstract:

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language, numerical cognition, brands, international marketing, consumer behavior, numbers

4.

My Brand Identity Lies in the Brand Name: Personified Suggestive Brand Names

Kara S., Gunasti K., Ross W., ‘My Brand Identity Lies in the Brand Name: Personified Suggestive Brand Names, Journal of Brand Management, 2020, June, 27 607-621
Posted: 19 Oct 2020
Selcan Kara, Kunter Gunasti and William T. Ross
University of Connecticut, Washington State University and Pennsylvania State University - Department of Marketing

Abstract:

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suggestive brand name; personified brand; brand connection; experiments; identity-related brand consumption; brand name