Mohammed Nadeem

University of San Francisco

Professor of Marketing

2130 Fulton Street

San Francisco, CA California 94117

United States

University of San Francisco

San Francisco, CA 94117

United States

https://www.usfca.edu/management/faculty/mohammed-nadeem

SCHOLARLY PAPERS

16

DOWNLOADS
Rank 27,088

SSRN RANKINGS

Top 27,088

in Total Papers Downloads

2,697

SSRN CITATIONS

5

CROSSREF CITATIONS

1

Ideas:
“  Technology has changed the way we work, and the Future of Work (FoW) demands building a new social contract. https://doi.org/10.20935/AL3649  ”

Scholarly Papers (16)

1.

Social Customer Relationship Management (SCRM): How Connecting Social Analytics to Business Analytics Enhances Customer Care and Loyalty?

International Journal of Business and Social Science, Vol. 3 No. 21, November 2012
Number of pages: 15 Posted: 18 Aug 2015
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 1,482 (18,357)
Citation 2

Abstract:

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Social Media, Social Customer Relationship Management, Customer Care, Customer Loyalty, Customer Satisfaction, Customer Choice, and Consumer Behavior

2.

Customer Loyalty at Any Cost: Why is Social Media Poorly Integrated with Marketing Strategy?

Number of pages: 19 Posted: 18 Aug 2015
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 328 (131,882)
Citation 1

Abstract:

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Customer Loyalty; Customer Satisfaction; Corporate Reputation; Market Strategy; Social Media

3.

Chief Marketing 'Analytics or Digital' Officer (CMO): Is The 'Big Data' Alone Adequate for Firm’s Customer Retention & Return on Investment?

British Journal of Marketing Studies, Vol. 3, No. 8, pp.17-33, November 2015
Number of pages: 17 Posted: 08 Nov 2015
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 165 (253,407)

Abstract:

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Chief Marketing Officer, Digital Marketing Analytics, Customer Power & Retention, Return on Investment, Digital Customer Loyalty

4.

Employee's (Happy) Branding Corporate's 'Social' Reputation: Can You Put a Price on That?

International Journal of Marketing Studies, Vol. 7, No. 6, 2015
Number of pages: 14 Posted: 09 Dec 2015
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 131 (304,652)

Abstract:

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Corporate 'social' reputation, corporate reputation management, branding, happiness, social media, Twitter, instagram

5.

'Uberization' of Customer Needs With Data Analytics: How Marketing Strategy 'Lifts' Products Innovation?

British Journal of Marketing Studies, Vol.6, No.6, pp. 40-58, December 2018
Number of pages: 19 Posted: 04 Jan 2019
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 121 (322,953)

Abstract:

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Big Data, Customer Experience, Customer Needs, Digital Innovation, Marketing Analytics, Product Marketing Strategy

6.

Bitcoin's Pygmalion Effect: Social Entrepreneurs are a Bit-Curious in Marketing a Special Kind of Property!

International Journal of Academic Research in Business and Social Sciences, 2017, Vol. 7, No. 12, ISSN: 2222-6990
Number of pages: 12 Posted: 25 Jan 2018
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 115 (334,845)

Abstract:

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Bitcoin, Tokens, Blockchain, Pygmalion, Entrepreneurship, Cryptocurrency, Game Theory, Mining, Payment Channel, Privacy

7.

The Role of Machine Learning in Digital Marketing

10.1177/21582440211050394
Number of pages: 12 Posted: 18 Nov 2021
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 79 (424,872)

Abstract:

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AI, deep learning, digital marketing, machine learning

8.

Multi-Level Approach to the 'Social Marketing' Context for Innovation: Impact on Organizational Relationships

International Journal of Marketing Studies, Vol. 8, No. 2, 2016
Number of pages: 14 Posted: 31 Mar 2016
Katarzyna Szczepańska, Mohammed Nadeem and Mohammed Nadeem
Warsaw University of Technology and University of San FranciscoUniversity of San Francisco
Downloads 55 (510,835)

Abstract:

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innovation, multi-level approach, organizational relationships, organizational culture, leadership, creativity, managerial competencies, social marketing

9.

New Normal Chief Marketing Officer (CMO): Branding Cybersecurity as a Return on Trust Beyond Pandemic?

British Journal of Marketing Studies, Vol. 8, Issue 5, Pp.31-64, September 2020, Published by ECRTD- UK
Number of pages: 34 Posted: 22 Sep 2021
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 52 (523,809)

Abstract:

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chief marketing officer, cybersecurity, trust, empathy, new normal, branding

10.

Unbundling “Contactless” Work: Marketing Workforce,and Workplace Differently?

https://doi.org/10.20935/AL3649
Number of pages: 14 Posted: 18 Nov 2021
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 48 (541,809)

Abstract:

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remote work, future of work, virtual work, hybrid work, marketing

11.

Influence of Public Policy on Governance: Is There a Role for Shareholders as Stakeholders?

The Journal of Global Business Issues – Conference Edition 2008
Number of pages: 5 Posted: 15 Aug 2017
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 39 (586,959)

Abstract:

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Top Management Teams; Boardroom; Consumer Behavior; CEO; Corporate

12.

Purchasing Equals Happiness Equals Giving! How Do You Plan to Spend Your Weekend?

The Journal of American Academy of Business, Cambridge, Vol. 15, Num. 1, September 2009
Number of pages: 6 Posted: 15 Aug 2017
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 29 (646,769)

Abstract:

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Happiness; Giving; Consumer Behavior; Purchasing; Consumer Goals; Philanthropy; Money

13.

Post-Purchase Dissonance: The Wisdom of the 'Repeat' Purchases!

Number of pages: 12 Posted: 17 Aug 2017 Last Revised: 24 Sep 2021
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 26 (667,819)

Abstract:

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Post-Purchase Behavior; Repeat Purchase; Customer Loyalty; Dissonance; Persuasion; Branding

14.

How E-Business Leadership Results in Customer Satisfaction, and Customer Lifetime Value!

Number of pages: 18 Posted: 17 Aug 2017 Last Revised: 24 Sep 2021
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 20 (714,316)

Abstract:

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customer satisfaction; customer life time value; E-Leadership; Return on Customer; Social Media.

15.

Emerging Markets: Maximize Shareholder Value or Corporate Sustainability?

Number of pages: 18 Posted: 17 Aug 2017 Last Revised: 24 Sep 2021
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 4 (870,901)

Abstract:

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Sustainability; Emerging Markets; Corporate Social Responsibility; Social Media; Shareholder Value

16.

Emergence of Customer-Centric Branding: From Boardroom Leadership to Self-Broadcasting!

Number of pages: 7 Posted: 17 Aug 2017 Last Revised: 24 Sep 2021
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 3 (883,543)

Abstract:

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Top Management Team; Branding; Customer Loyalty; Social Media; Consumer Behavior