Mohammed Nadeem

University of San Francisco

Professor of Marketing

2130 Fulton Street

San Francisco, CA California 94117

United States

University of San Francisco

San Francisco, CA 94117

United States

https://www.usfca.edu/management/faculty/mohammed-nadeem

SCHOLARLY PAPERS

17

DOWNLOADS
Rank 24,952

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Top 24,952

in Total Papers Downloads

3,826

SSRN CITATIONS

4

CROSSREF CITATIONS

1

Ideas:
“  Technology has changed the way we work, and the Future of Work (FoW) demands building a new social contract. https://doi.org/10.20935/AL3649  ”

Scholarly Papers (17)

1.

Social Customer Relationship Management (SCRM): How Connecting Social Analytics to Business Analytics Enhances Customer Care and Loyalty?

International Journal of Business and Social Science, Vol. 3 No. 21, November 2012
Number of pages: 15 Posted: 18 Aug 2015
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 1,868 (16,760)
Citation 2

Abstract:

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Social Media, Social Customer Relationship Management, Customer Care, Customer Loyalty, Customer Satisfaction, Customer Choice, and Consumer Behavior

2.

Customer Loyalty at Any Cost: Why is Social Media Poorly Integrated with Marketing Strategy?

Number of pages: 19 Posted: 18 Aug 2015
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 400 (136,484)
Citation 2

Abstract:

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Customer Loyalty; Customer Satisfaction; Corporate Reputation; Market Strategy; Social Media

3.

Chief Marketing 'Analytics or Digital' Officer (CMO): Is The 'Big Data' Alone Adequate for Firm’s Customer Retention & Return on Investment?

British Journal of Marketing Studies, Vol. 3, No. 8, pp.17-33, November 2015
Number of pages: 17 Posted: 08 Nov 2015
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 207 (268,816)

Abstract:

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Chief Marketing Officer, Digital Marketing Analytics, Customer Power & Retention, Return on Investment, Digital Customer Loyalty

4.

'Uberization' of Customer Needs With Data Analytics: How Marketing Strategy 'Lifts' Products Innovation?

British Journal of Marketing Studies, Vol.6, No.6, pp. 40-58, December 2018
Number of pages: 19 Posted: 04 Jan 2019
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 184 (298,861)

Abstract:

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Big Data, Customer Experience, Customer Needs, Digital Innovation, Marketing Analytics, Product Marketing Strategy

5.

Employee's (Happy) Branding Corporate's 'Social' Reputation: Can You Put a Price on That?

International Journal of Marketing Studies, Vol. 7, No. 6, 2015
Number of pages: 14 Posted: 09 Dec 2015
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 181 (303,313)

Abstract:

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Corporate 'social' reputation, corporate reputation management, branding, happiness, social media, Twitter, instagram

6.

The Role of Machine Learning in Digital Marketing

10.1177/21582440211050394
Number of pages: 12 Posted: 18 Nov 2021
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 171 (318,900)

Abstract:

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AI, deep learning, digital marketing, machine learning

7.

Bitcoin's Pygmalion Effect: Social Entrepreneurs are a Bit-Curious in Marketing a Special Kind of Property!

International Journal of Academic Research in Business and Social Sciences, 2017, Vol. 7, No. 12, ISSN: 2222-6990
Number of pages: 12 Posted: 25 Jan 2018
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 151 (354,304)

Abstract:

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Bitcoin, Tokens, Blockchain, Pygmalion, Entrepreneurship, Cryptocurrency, Game Theory, Mining, Payment Channel, Privacy

8.

New Normal Chief Marketing Officer (CMO): Branding Cybersecurity as a Return on Trust Beyond Pandemic?

British Journal of Marketing Studies, Vol. 8, Issue 5, Pp.31-64, September 2020, Published by ECRTD- UK
Number of pages: 34 Posted: 22 Sep 2021
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 135 (387,114)

Abstract:

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chief marketing officer, cybersecurity, trust, empathy, new normal, branding

9.

Post-Purchase Dissonance: The Wisdom of the 'Repeat' Purchases!

Number of pages: 12 Posted: 17 Aug 2017 Last Revised: 24 Sep 2021
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 102 (477,124)
Citation 1

Abstract:

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Post-Purchase Behavior; Repeat Purchase; Customer Loyalty; Dissonance; Persuasion; Branding

10.

Unbundling “Contactless” Work: Marketing Workforce,and Workplace Differently?

https://doi.org/10.20935/AL3649
Number of pages: 14 Posted: 18 Nov 2021
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 97 (493,460)

Abstract:

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remote work, future of work, virtual work, hybrid work, marketing

11.

Multi-Level Approach to the 'Social Marketing' Context for Innovation: Impact on Organizational Relationships

International Journal of Marketing Studies, Vol. 8, No. 2, 2016
Number of pages: 14 Posted: 31 Mar 2016
Katarzyna Szczepańska, Mohammed Nadeem and Mohammed Nadeem
Warsaw University of Technology and University of San FranciscoUniversity of San Francisco
Downloads 70 (599,489)

Abstract:

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innovation, multi-level approach, organizational relationships, organizational culture, leadership, creativity, managerial competencies, social marketing

12.

Influence of Public Policy on Governance: Is There a Role for Shareholders as Stakeholders?

The Journal of Global Business Issues – Conference Edition 2008
Number of pages: 5 Posted: 15 Aug 2017
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 66 (618,273)

Abstract:

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Top Management Teams; Boardroom; Consumer Behavior; CEO; Corporate

13.

Purchasing Equals Happiness Equals Giving! How Do You Plan to Spend Your Weekend?

The Journal of American Academy of Business, Cambridge, Vol. 15, Num. 1, September 2009
Number of pages: 6 Posted: 15 Aug 2017
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 58 (659,613)

Abstract:

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Happiness; Giving; Consumer Behavior; Purchasing; Consumer Goals; Philanthropy; Money

14.

How E-Business Leadership Results in Customer Satisfaction, and Customer Lifetime Value!

Number of pages: 18 Posted: 17 Aug 2017 Last Revised: 24 Sep 2021
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 55 (676,286)

Abstract:

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customer satisfaction; customer life time value; E-Leadership; Return on Customer; Social Media.

15.

Vaccinated: Marketing Workforce Hybridization

British Journal of Marketing StudiesVol. 10, Issue 3, pp.14-24, 2022Print ISSN: 2053-4043(Print),Online ISSN: 2053-4051(Online); DOI: 10.13140/RG.2.2.30537.83043
Number of pages: 11 Posted: 20 Jun 2023
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 50 (705,902)

Abstract:

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hybrid work, work from anywhere, future of work, remote work, Covid-19vaccination, new normal

16.

Emerging Markets: Maximize Shareholder Value or Corporate Sustainability?

Number of pages: 18 Posted: 17 Aug 2017 Last Revised: 24 Sep 2021
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 17 (972,232)
Citation 2

Abstract:

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Sustainability; Emerging Markets; Corporate Social Responsibility; Social Media; Shareholder Value

17.

Emergence of Customer-Centric Branding: From Boardroom Leadership to Self-Broadcasting!

Number of pages: 7 Posted: 17 Aug 2017 Last Revised: 24 Sep 2021
Mohammed Nadeem and Mohammed Nadeem
University of San FranciscoUniversity of San Francisco
Downloads 14 (1,002,627)
Citation 2

Abstract:

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Top Management Team; Branding; Customer Loyalty; Social Media; Consumer Behavior