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Brand Personality and Loyalty: Theorectical Approach and Findings of a Causal Analytical Study of Internet Service Providers
The Electronic Markets Journal, 2003
Number of pages: 31
Posted: 22 Jul 2015
Last Revised: 20 Apr 2018
Stephanie Magin,
Andreas Hermann
,
Frank Huber
and
René Algesheimer
Johannes Gutenberg University Mainz, University of St. Gallen - Department of Management/Business Administration, University of St. Gallen and University of Zurich
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Brand, Internet Service Providers
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