Stephanie Magin

Johannes Gutenberg University Mainz

Saarstrasse 21

Mainz, D-55099

Germany

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Scholarly Papers (1)

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Brand Personality and Loyalty: Theorectical Approach and Findings of a Causal Analytical Study of Internet Service Providers

The Electronic Markets Journal, 2003
Number of pages: 31 Posted: 22 Jul 2015 Last Revised: 20 Apr 2018
Johannes Gutenberg University Mainz, University of St. Gallen - Department of Management/Business Administration, University of St. Gallen and University of Zurich
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Abstract:

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Brand, Internet Service Providers