Matthew Schneider

Northwestern University - Integrated Marketing Communications Program

Assistant Professor

Evanston, IL

United States

  • Northwestern University - Integrated Marketing Communications Program

SCHOLARLY PAPERS

5

DOWNLOADS

912

TOTAL CITATIONS
Rank 30,492

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Top 30,492

in Total Papers Citations

14

Scholarly Papers (5)

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1.

Toward a More Nuanced Understanding of the Statistical Properties of a Median Split

Journal of Consumer Psychology 25, 4 (2015) 652-665
Number of pages: 14 Posted: 22 Sep 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci, Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Matthew Schneider and Deidre Popovich
Vanderbilt University - MarketingVanderbilt University - Marketing, Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, Northwestern University - Integrated Marketing Communications Program and Texas Tech University - Rawls College of Business
Downloads 330 (194,632)
Citation 13

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Median split, Median-split, Dichotomization, Categorization

2.

The Median Split: Robust, Refined, and Revived

Journal of Consumer Psychology 25, 4 (2015) 690-704
Number of pages: 15 Posted: 23 Sep 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci, Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes, Matthew Schneider and Deidre Popovich
Vanderbilt University - MarketingVanderbilt University - Marketing, Vanderbilt University - Marketing, University of Cincinnati - Department of Marketing, Northwestern University - Integrated Marketing Communications Program and Texas Tech University - Rawls College of Business
Downloads 248 (262,044)

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Median Split, Median-Split, Dichotomization, Categorization

3.

Forecasting Sales of New and Existing Products Using Consumer Reviews: A Random Projections Approach

International Journal of Forecasting, Forthcoming
Number of pages: 40 Posted: 27 Aug 2015
Matthew Schneider and Sachin Gupta
Northwestern University - Integrated Marketing Communications Program and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 236 (275,036)

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Big data, forecasting, consumer reviews, textual data, random projections

4.

Mean Centering, Multicollinearity, and Moderators in Multiple Regression: The Reconciliation Redux

Behavior Research Methods, 49, 403-404 (2017)
Number of pages: 4 Posted: 29 Jul 2019
Dawn Iacobucci, Dawn Iacobucci, Matthew Schneider, Deidre Popovich and Yiorgos Bakamitsos
Vanderbilt University - MarketingVanderbilt University - Marketing, Northwestern University - Integrated Marketing Communications Program, Texas Tech University - Rawls College of Business and Stetson University
Downloads 49 (836,842)
Citation 1

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moderated regression, mean center

5.

Mean Centering Helps Alleviate 'Micro' But Not 'Macro' Multicollinearity

Behavior Research Methods, 48, 1308-1317 (2016), Atlas of Science, 2016
Number of pages: 32 Posted: 29 Jul 2019
Dawn Iacobucci, Dawn Iacobucci, Matthew Schneider, Deidre Popovich and Yiorgos Bakamitsos
Vanderbilt University - MarketingVanderbilt University - Marketing, Northwestern University - Integrated Marketing Communications Program, Texas Tech University - Rawls College of Business and Stetson University
Downloads 49 (836,842)

Abstract:

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Mean centering, Multicollinearity, Moderated multiple regressions, Interactions in regression