Abdelrahman Al-Gwaiz

Independent

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Scholarly Papers (1)

1.

Determinants of Advertising Attitudes: The Influence of Cultural and Environmental Context

Sohail. Sadiq M, Abdelrahman M. Al-Gwaiz (2013). “Determinants of advertising attitudes: the influence of cultural and environmental context”, International Journal of Academic Research Vol. 5 No. 4, pp 7-13.
Number of pages: 11 Posted: 02 Sep 2015
M. Sadiq Sohail and Abdelrahman Al-Gwaiz
King Fahd University of Petroleum & Minerals (KFUPM) and Independent
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Abstract:

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Consumer attitudes, advertising, advertising effectiveness, Saudi Arabia