Ahmet Bayraktar

Bozok University

Atatürk Yolu 7. Km

Yozgat, 66900

Turkey

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What Makes Offline Word-of-Mouth More Influential than Online Word-of-Mouth?

Global Journal of Business Research, v. 9 (2) p. 95-107, 2015

Number of pages: 14 Posted: 08 Feb 2016

Ahmet Bayraktar and Emine Erdogan

Bozok University and Rutgers, The State University of New Jersey - Rutgers University, Newark

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