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Ahmet Bayraktar

Bozok University

Atatürk Yolu 7. Km

Yozgat, 66900

Turkey

SCHOLARLY PAPERS

1

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253

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

What Makes Offline Word-of-Mouth More Influential than Online Word-of-Mouth?

Global Journal of Business Research, v. 9 (2) p. 95-107, 2015
Number of pages: 14 Posted: 08 Feb 2016
Ahmet Bayraktar and Emine Erdogan
Bozok University and Rutgers, The State University of New Jersey - Rutgers University, Newark
Downloads 253 (302,586)

Abstract:

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WOM Communication, Online WOM, Offline WOM, Online Reviews