Haris Krijestorac

HEC Paris

1, rue de la Liberation

Jouy en Josas, 78351

France

SCHOLARLY PAPERS

4

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1,107

SSRN CITATIONS

13

CROSSREF CITATIONS

0

Scholarly Papers (4)

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1.

Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls

Number of pages: 50 Posted: 31 Jul 2017 Last Revised: 05 Sep 2019
Haris Krijestorac, Rajiv Garg and Vijay Mahajan
HEC Paris, Goizueta Business School, Emory University and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 472 (102,003)
Citation 3

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spillover effect, quasi-experiments, synthetic control, information diffusion, viral marketing

2.

Personality-Based Content Engineering for Rich Digital Media

Number of pages: 49 Posted: 16 May 2019 Last Revised: 07 Mar 2022
Haris Krijestorac, Rajiv Garg and Maytal Saar-Tsechansky
HEC Paris, Goizueta Business School, Emory University and University of Texas at Austin
Downloads 349 (144,158)

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content engineering, personality, rich digital media, random forests, natural language processing

3.

Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing

Number of pages: 43 Posted: 22 Apr 2017 Last Revised: 29 Oct 2020
Haris Krijestorac, Rajiv Garg and Prabhudev Konana
HEC Paris, Goizueta Business School, Emory University and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 286 (178,041)

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decision-making, information processing theory, procurement, Accessibility-Diagnosticity, heuristic systematic model, digital embeddedness

4.

Voice of the Machine: The Role of Vocal Acoustics in Consumer Decision-Making

Haris Krijestorac, Rajiv Garg and Vijay Mahajan
HEC Paris, Goizueta Business School, Emory University and University of Texas at Austin - Department of Information, Risk and Operations Management

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Voice, acoustics, sensory marketing, consumer decision-making, content engineering, smart devices