Haris Krijestorac

HEC Paris

1, rue de la Liberation

Jouy en Josas, 78351

France

SCHOLARLY PAPERS

3

DOWNLOADS

895

SSRN CITATIONS

5

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls

Number of pages: 50 Posted: 31 Jul 2017 Last Revised: 05 Sep 2019
Haris Krijestorac, Rajiv Garg and Vijay Mahajan
HEC Paris, Goizueta Business School, Emory University and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 391 (104,399)
Citation 3

Abstract:

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spillover effect, quasi-experiments, synthetic control, information diffusion, viral marketing

2.

Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing

Number of pages: 43 Posted: 22 Apr 2017 Last Revised: 29 Oct 2020
Haris Krijestorac, Rajiv Garg and Prabhudev Konana
HEC Paris, Goizueta Business School, Emory University and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 266 (157,582)

Abstract:

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decision-making, information processing theory, procurement, Accessibility-Diagnosticity, heuristic systematic model, digital embeddedness

3.

Personality-Based Content Engineering for Rich Digital Media

Number of pages: 49 Posted: 16 May 2019 Last Revised: 07 Mar 2022
Haris Krijestorac, Rajiv Garg and Maytal Saar-Tsechansky
HEC Paris, Goizueta Business School, Emory University and University of Texas at Austin
Downloads 238 (175,752)

Abstract:

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content engineering, personality, rich digital media, random forests, natural language processing