Haris Krijestorac

University of Texas at Austin, Red McCombs School of Business, Students

PhD Student

Austin, TX

United States

SCHOLARLY PAPERS

2

DOWNLOADS

173

CITATIONS

0

Scholarly Papers (2)

1.

Cross-Platform Spillover Effects in Consumption of Rich Digital Media: A Quasi-Experimental Analysis Using Synthetic Controls

Number of pages: 42 Posted: 31 Jul 2017 Last Revised: 02 Mar 2018
University of Texas at Austin, Red McCombs School of Business, Students, University of Texas at Austin - Department of Information, Risk and Operations Management, University of Texas at Austin - Department of Information, Risk and Operations Management and University of Texas at Austin - Red McCombs School of Business
Downloads 0 (266,706)

Abstract:

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Spillover effect, information spillover, information diffusion, rich digital media, word-of-mouth, quasi-experiments, viral marketing, sequential seeding

2.

Do Digitally Embedded Workforce Make Decisions Differently? Evidence from Organizational Purchasing

Number of pages: 39 Posted: 22 Apr 2017 Last Revised: 02 Feb 2018
Haris Krijestorac, Rajiv Garg and Prabhudev Konana
University of Texas at Austin, Red McCombs School of Business, Students, University of Texas at Austin - Department of Information, Risk and Operations Management and University of Texas at Austin - Department of Information, Risk and Operations Management
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Abstract:

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digital embeddedness, digital information, millennials, b2b purchasing, decision-making, information processing theory, Accessibility-Diagnositicy, dual process theory, heuristic systematic model