Barry L. Bayus

University of North Carolina Kenan-Flagler Business School

Professor of Marketing

McColl Building

Chapel Hill, NC 27599

United States

SCHOLARLY PAPERS

17

DOWNLOADS
Rank 2,801

SSRN RANKINGS

Top 2,801

in Total Papers Downloads

23,454

SSRN CITATIONS
Rank 6,335

SSRN RANKINGS

Top 6,335

in Total Papers Citations

188

CROSSREF CITATIONS

101

Scholarly Papers (17)

1.

Crowdfunding Creative Ideas: The Dynamics of Project Backers in Kickstarter

A shorter version of this paper is in "The Economics of Crowdfunding: Startups, Portals, and Investor Behavior" - L. Hornuf and D. Cumming (eds.), 2017 Forthcoming
Number of pages: 42 Posted: 17 Mar 2013 Last Revised: 06 Oct 2017
Venkat Kuppuswamy and Barry L. Bayus
D'Amore-McKim School of Business, Northeastern University and University of North Carolina Kenan-Flagler Business School
Downloads 12,872 (710)
Citation 161

Abstract:

Loading...

Entrepreneurship, Innovation, Venture Financing, Strategy, Crowdfunding

2.

Network Effects and Competition: An Empirical Analysis of the Home Video Game Industry

Number of pages: 49 Posted: 11 Jan 2002
Venkatesh Shankar and Barry L. Bayus
Texas A&M University - Department of Marketing and University of North Carolina Kenan-Flagler Business School
Downloads 2,288 (12,919)
Citation 36

Abstract:

Loading...

network externalities; technology lock-in; new empirical industrial organization

3.

A Review of Crowdfunding Research and Findings

Handbook of New Product Development Research, Forthcoming
Number of pages: 20 Posted: 04 Nov 2015
Venkat Kuppuswamy and Barry L. Bayus
D'Amore-McKim School of Business, Northeastern University and University of North Carolina Kenan-Flagler Business School
Downloads 1,692 (20,780)
Citation 14

Abstract:

Loading...

Crowdfunding, Entrepreneurship, Innovation, Venture Financing, Strategy

4.

Crowdsourcing and Individual Creativity Over Time: The Detrimental Effects of Past Success

Number of pages: 36 Posted: 30 Aug 2010
Barry L. Bayus
University of North Carolina Kenan-Flagler Business School
Downloads 1,344 (29,315)
Citation 12

Abstract:

Loading...

Innovation, Creativity, Intrinsic Motivation, Marketing

5.

Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community

UNC Kenan-Flagler Research Paper No. 2012-5
Number of pages: 33 Posted: 04 Jan 2012 Last Revised: 19 Jun 2014
Barry L. Bayus
University of North Carolina Kenan-Flagler Business School
Downloads 961 (47,477)
Citation 22

Abstract:

Loading...

Innovation, Ideation, New Product Development, Marketing

Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

Number of pages: 39 Posted: 09 Nov 2000
Barry L. Bayus and William P. Putsis
University of North Carolina Kenan-Flagler Business School and London Business School
Downloads 785 (61,680)
Citation 35

Abstract:

Loading...

Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

Marketing Science, Vol. 2, No. 18, Pp. 137-153, 1999
Posted: 09 Nov 2000
Barry L. Bayus and William P. Putsis
University of North Carolina Kenan-Flagler Business School and London Business School

Abstract:

Loading...

Truth or Consequences: An Analysis of Vaporware and New Product Announcements

Number of pages: 46 Posted: 20 Dec 2000
Barry L. Bayus, Sanjay Jain and Ambar G. Rao
University of North Carolina Kenan-Flagler Business School, University of Texas at Dallas and Washington University in St. Louis - John M. Olin Business School
Downloads 700 (71,596)
Citation 6

Abstract:

Loading...

Antitrust; Software; Vaporware; Signalling Model; Game Theory

Truth or Consequences: An Analysis of Vaporware and New Product Announcements

Journal of Marketing Research
Posted: 20 Dec 2000
Barry L. Bayus, Sanjay Jain and Ambar G. Rao
University of North Carolina Kenan-Flagler Business School, University of Texas at Dallas and Washington University in St. Louis - John M. Olin Business School

Abstract:

Loading...

Antitrust; Software; Vaporware; Signalling Model; Game Theory

8.

The Financial Rewards of New Product Introductions

Number of pages: 29 Posted: 27 Apr 2001
University of North Carolina Kenan-Flagler Business School, University of Washington - Michael G. Foster School of Business and University of Washington - Michael G. Foster School of BusinessDiogenes Consulting
Downloads 553 (97,827)

Abstract:

Loading...

Profit rate, persistence

9.

Consumer Options: Theory and an Empirical Application to a Sports Market

Number of pages: 44 Posted: 12 Feb 2009
Indiana University - Kelley School of Business, University of North Carolina Kenan-Flagler Business School and University of North Carolina Kenan-Flagler Business School
Downloads 479 (117,107)
Citation 2

Abstract:

Loading...

option pricing, advance selling, pricing under uncertainty, event tickets, consumer options

10.

The Market Evolution and Take-Off of Product Innovations

Review of Marketing Science WP No. 214
Number of pages: 32 Posted: 07 May 2002
Rajshree Agarwal and Barry L. Bayus
University of Maryland - Robert H. Smith School of Business and University of North Carolina Kenan-Flagler Business School
Downloads 392 (147,213)
Citation 12

Abstract:

Loading...

11.

R&D Productivity in the Personal Computer Industry

Number of pages: 27 Posted: 10 Jan 2002
Gary Erickson and Barry L. Bayus
University of Washington - Michael G. Foster School of Business and University of North Carolina Kenan-Flagler Business School
Downloads 348 (168,446)

Abstract:

Loading...

R&D Productivity, Poisson Regression

12.

The Role of Pre-Entry Experience, Entry Timing and Product Technology Strategies in Explaining Firm Survival

Management Science, Vol. 53, No. 12, pp. 1887-1902, 2007
Number of pages: 33 Posted: 24 Feb 2009
Barry L. Bayus and Rajshree Agarwal
University of North Carolina Kenan-Flagler Business School and University of Maryland - Robert H. Smith School of Business
Downloads 304 (193,903)
Citation 14

Abstract:

Loading...

Entrepreneurship, Strategy, Marketing, Personal Computer Industry

13.

Product Technology Strategies and Firm Survival: The Personal Computer Industry 1974-1994

Number of pages: 41 Posted: 21 Feb 2007
Barry L. Bayus and Rajshree Agarwal
University of North Carolina Kenan-Flagler Business School and University of Maryland - Robert H. Smith School of Business
Downloads 262 (225,842)
Citation 1

Abstract:

Loading...

innovation, entrepreneurship, industry evolution, marketing

14.

Creating Growth in New Markets: A Simultaneous Model of Firm Entry and Price

Number of pages: 39 Posted: 21 Mar 2006
Barry L. Bayus, Wooseong Kang and Rajshree Agarwal
University of North Carolina Kenan-Flagler Business School, North Carolina State University - College of Management and University of Maryland - Robert H. Smith School of Business
Downloads 245 (241,269)
Citation 2

Abstract:

Loading...

innovation, industry evolution, sales takeoff

15.

The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry

Number of pages: 47 Posted: 24 Feb 2009
North Carolina State University - College of Management, University of North Carolina Kenan-Flagler Business School and University of North Carolina Kenan-Flagler Business School
Downloads 178 (324,634)
Citation 1

Abstract:

Loading...

Strategy, Marketing, Anittrust

16.

Inferring Market Structure from Customer Response to Competing and Complementary Products

Marketing Letters 13:3, 221–232, 2002
Number of pages: 12 Posted: 14 Feb 2014
affiliation not provided to SSRN, University of Iowa - Henry B. Tippie College of Business, San Francisco State University, University of Delaware - Alfred Lerner College of Business and Economics, Loma Buena Associates, University of North Carolina Kenan-Flagler Business School, Rutgers, The State University of New Jersey (Deceased), Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan, Vienna University of Economics and Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and Texas A&M University - Mays Business School
Downloads 51 (733,929)

Abstract:

Loading...

market structure analysis, competition, complementary products, product class definition

17.

An Empirical Analysis of Firm Product Line Decisions

Journal of Marketing Research, February 2001
Posted: 03 Jan 2001
William P. Putsis and Barry L. Bayus
London Business School and University of North Carolina Kenan-Flagler Business School

Abstract:

Loading...