Barry L. Bayus

University of North Carolina Kenan-Flagler Business School

Professor of Marketing

McColl Building

Chapel Hill, NC 27599

United States

SCHOLARLY PAPERS

17

DOWNLOADS
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CITATIONS
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SSRN RANKINGS

Top 4,292

in Total Papers Citations

125

Scholarly Papers (17)

1.

Crowdfunding Creative Ideas: The Dynamics of Project Backers in Kickstarter

UNC Kenan-Flagler Research Paper No. 2013-15
Number of pages: 42 Posted: 17 Mar 2013 Last Revised: 04 Nov 2015
Venkat Kuppuswamy and Barry L. Bayus
University of North Carolina Kenan-Flagler Business School and University of North Carolina Kenan-Flagler Business School
Downloads 3,229 (408)
Citation 2

Abstract:

Entrepreneurship, Innovation, Venture Financing, Strategy, Crowdfunding

2.

Network Effects and Competition: An Empirical Analysis of the Home Video Game Industry

Number of pages: 49 Posted: 11 Jan 2002
Venkatesh Shankar and Barry L. Bayus
Texas A&M University - Department of Marketing and University of North Carolina Kenan-Flagler Business School
Downloads 1,744 (6,165)
Citation 36

Abstract:

network externalities; technology lock-in; new empirical industrial organization

3.

Crowdsourcing and Individual Creativity Over Time: The Detrimental Effects of Past Success

Number of pages: 36 Posted: 30 Aug 2010
Barry L. Bayus
University of North Carolina Kenan-Flagler Business School
Downloads 913 (15,162)
Citation 2

Abstract:

Innovation, Creativity, Intrinsic Motivation, Marketing

4.

Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community

UNC Kenan-Flagler Research Paper No. 2012-5
Number of pages: 33 Posted: 04 Jan 2012 Last Revised: 19 Jun 2014
Barry L. Bayus
University of North Carolina Kenan-Flagler Business School
Downloads 687 (25,402)
Citation 3

Abstract:

Innovation, Ideation, New Product Development, Marketing

Truth or Consequences: An Analysis of Vaporware and New Product Announcements

Number of pages: 46 Posted: 20 Dec 2000
Barry L. Bayus, Sanjay Jain and Ambar G. Rao
University of North Carolina Kenan-Flagler Business School, Texas A&M University - Department of Marketing and Washington University in St. Louis - John M. Olin Business School
Downloads 636 (32,521)
Citation 19

Abstract:

Antitrust; Software; Vaporware; Signalling Model; Game Theory

Truth or Consequences: An Analysis of Vaporware and New Product Announcements

Journal of Marketing Research
Posted: 20 Dec 2000
Barry L. Bayus, Sanjay Jain and Ambar G. Rao
University of North Carolina Kenan-Flagler Business School, Texas A&M University - Department of Marketing and Washington University in St. Louis - John M. Olin Business School

Abstract:

Antitrust; Software; Vaporware; Signalling Model; Game Theory

Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

Number of pages: 39 Posted: 09 Nov 2000
Barry L. Bayus and William P. Putsis Jr.
University of North Carolina Kenan-Flagler Business School and London Business School
Downloads 625 (33,304)
Citation 19

Abstract:

Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes

Marketing Science, Vol. 2, No. 18, Pp. 137-153, 1999
Posted: 09 Nov 2000
Barry L. Bayus and William P. Putsis Jr.
University of North Carolina Kenan-Flagler Business School and London Business School

Abstract:

7.

The Financial Rewards of New Product Introductions

Number of pages: 29 Posted: 27 Apr 2001
Barry L. Bayus, Gary Erickson and Robert Jacobson
University of North Carolina Kenan-Flagler Business School, University of Washington - Michael G. Foster School of Business and Diogenes Consulting
Downloads 450 (49,752)
Citation 10

Abstract:

Profit rate, persistence

8.

Consumer Options: Theory and an Empirical Application to a Sports Market

Number of pages: 44 Posted: 12 Feb 2009
Indiana University - Kelley School of Business, University of North Carolina Kenan-Flagler Business School and University of North Carolina Kenan-Flagler Business School
Downloads 351 (64,508)
Citation 1

Abstract:

option pricing, advance selling, pricing under uncertainty, event tickets, consumer options

9.

The Market Evolution and Take-Off of Product Innovations

Review of Marketing Science WP No. 214
Number of pages: 32 Posted: 07 May 2002
Rajshree Agarwal and Barry L. Bayus
University of Maryland - Robert H. Smith School of Business and University of North Carolina Kenan-Flagler Business School
Downloads 311 (77,219)
Citation 10

Abstract:

10.

R&D Productivity in the Personal Computer Industry

Number of pages: 27 Posted: 10 Jan 2002
Gary Erickson and Barry L. Bayus
University of Washington - Michael G. Foster School of Business and University of North Carolina Kenan-Flagler Business School
Downloads 269 (90,442)

Abstract:

R&D Productivity, Poisson Regression

11.

The Role of Pre-Entry Experience, Entry Timing and Product Technology Strategies in Explaining Firm Survival

Management Science, Vol. 53, No. 12, pp. 1887-1902, 2007
Number of pages: 33 Posted: 24 Feb 2009
Barry L. Bayus and Rajshree Agarwal
University of North Carolina Kenan-Flagler Business School and University of Maryland - Robert H. Smith School of Business
Downloads 180 (132,608)
Citation 11

Abstract:

Entrepreneurship, Strategy, Marketing, Personal Computer Industry

12.

Product Technology Strategies and Firm Survival: The Personal Computer Industry 1974-1994

Number of pages: 41 Posted: 21 Feb 2007
Barry L. Bayus and Rajshree Agarwal
University of North Carolina Kenan-Flagler Business School and University of Maryland - Robert H. Smith School of Business
Downloads 178 (135,303)
Citation 1

Abstract:

innovation, entrepreneurship, industry evolution, marketing

13.

Creating Growth in New Markets: A Simultaneous Model of Firm Entry and Price

Number of pages: 39 Posted: 21 Mar 2006
Barry L. Bayus, Wooseong Kang and Rajshree Agarwal
University of North Carolina Kenan-Flagler Business School, North Carolina State University - College of Management and University of Maryland - Robert H. Smith School of Business
Downloads 150 (157,268)
Citation 5

Abstract:

innovation, industry evolution, sales takeoff

14.

The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry

Number of pages: 47 Posted: 24 Feb 2009
North Carolina State University - College of Management, University of North Carolina Kenan-Flagler Business School and University of North Carolina Kenan-Flagler Business School
Downloads 124 (176,158)
Citation 1

Abstract:

Strategy, Marketing, Anittrust

15.

Inferring Market Structure from Customer Response to Competing and Complementary Products

Marketing Letters 13:3, 221–232, 2002,
Number of pages: 12 Posted: 14 Feb 2014
affiliation not provided to SSRN, University of Iowa - Henry B. Tippie College of Business, San Francisco State University, University of Delaware - Alfred Lerner College of Business and Economics, Loma Buena Associates, University of North Carolina Kenan-Flagler Business School, Rutgers, The State University of New Jersey (Deceased), Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of Business, Vienna University of Economics and Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and Texas A&M University - Mays Business School
Downloads 16 (425,848)
Citation 5

Abstract:

market structure analysis, competition, complementary products, product class definition

16.

A Review of Crowdfunding Research and Findings

Handbook of New Product Development Research, Forthcoming
Number of pages: 20 Posted: 04 Nov 2015
Venkat Kuppuswamy and Barry L. Bayus
University of North Carolina Kenan-Flagler Business School and University of North Carolina Kenan-Flagler Business School
Downloads 0 (28,592)

Abstract:

Crowdfunding, Entrepreneurship, Innovation, Venture Financing, Strategy

17.

An Empirical Analysis of Firm Product Line Decisions

Journal of Marketing Research, February 2001
Posted: 03 Jan 2001
William P. Putsis Jr. and Barry L. Bayus
London Business School and University of North Carolina Kenan-Flagler Business School

Abstract: