Ambar G. Rao

Washington University in St. Louis - John M. Olin Business School

Distinguished Professor

One Brookings Drive

Campus Box 1133

St. Louis, MO 63130-4899

United States

SCHOLARLY PAPERS

4

DOWNLOADS

647

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Top 17,367

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Scholarly Papers (4)

Truth or Consequences: An Analysis of Vaporware and New Product Announcements

Number of pages: 46 Posted: 20 Dec 2000
Barry L. Bayus, Sanjay Jain and Ambar G. Rao
University of North Carolina Kenan-Flagler Business School, University of Texas at Dallas and Washington University in St. Louis - John M. Olin Business School
Downloads 647 (38,289)

Abstract:

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Antitrust; Software; Vaporware; Signalling Model; Game Theory

Truth or Consequences: An Analysis of Vaporware and New Product Announcements

Journal of Marketing Research
Posted: 20 Dec 2000
Barry L. Bayus, Sanjay Jain and Ambar G. Rao
University of North Carolina Kenan-Flagler Business School, University of Texas at Dallas and Washington University in St. Louis - John M. Olin Business School

Abstract:

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Antitrust; Software; Vaporware; Signalling Model; Game Theory

2.

Optimal Pricing of a Product Diffusing in Rich and Poor Populations

Journal of Optimization Theory and Applications, Vol. 117, No. 2, pp. 349–375, May 2003
Posted: 21 Jun 2009
University of Vienna, University of Vienna - Department of Statistics and Decision Support Systems, Washington University in St. Louis - John M. Olin Business School and University of Texas at Dallas - Naveen Jindal School of Management

Abstract:

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Optimal control, marketing, pricing, market diffusion, aspirational group

3.

Adaptive Aspirations and Contributions to a Public Good: Generic Advertising as a Response to Decline

Organizational Behavior and Human Decision Processes
Posted: 24 Mar 2003
University of Washington, Bothell - E-Commerce and Marketing, Washington University in St. Louis - John M. Olin Business School and Washington University in St. Louis - John M. Olin Business School

Abstract:

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Generic advertising, public goods, adaptive aspirations

4.

Assessing When Increased Media Weight Helps Sales of Real-World Brands

Marketing Science Institute Working Paper Series Report No. 02-104
Posted: 15 Aug 2002
University of Southern California - Marketing Department, Washington University in St. Louis - John M. Olin Business School and University of Southern California - Marketing Department

Abstract:

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advertising effectiveness, media weight, executional cues, emotions, mature products, elaboration likelihood model