David Reiley

Pandora Media, Inc.

2101 WEBSTER ST 16TH FLOOR

Oakland, CA 94612

United States

UC Berkeley School of Information

102 South Hall

Berkeley, CA 94720-4600

United States

  • Pandora Media, Inc.

  • UC Berkeley School of Information

SCHOLARLY PAPERS

22

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8,488

SSRN CITATIONS
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SSRN RANKINGS

Top 8,903

in Total Papers Citations

66

CROSSREF CITATIONS

94

Scholarly Papers (22)

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1.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Amazon and Pandora Media, Inc.
Downloads 1,693 (16,866)
Citation 3

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advertising effectiveness, field experiments, digital advertising, ad frequency, targeting

2.

Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio

Number of pages: 20 Posted: 22 Apr 2018
Jason Huang, David Reiley and Nick Riabov
Uber, Pandora Media, Inc. and Netflix
Downloads 1,530 (19,683)
Citation 8

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3.

Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising

Proceedings of the 20th ACM International World Wide Web Conference (WWW20) 2011, pp.157-166.
Number of pages: 10 Posted: 09 Jun 2012
David Reiley, Justin M. Rao and Randall A. Lewis
Pandora Media, Inc., Microsoft Research and Amazon
Downloads 1,057 (34,015)
Citation 7

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advertising effectiveness, field experiments, browsing behavior, causal inference, selection bias

4.

Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo!

Number of pages: 37 Posted: 21 Jun 2011
Randall A. Lewis and David Reiley
Amazon and Pandora Media, Inc.
Downloads 891 (43,196)
Citation 1

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advertising, field experiment, electronic commerce

5.

When Less is More: Data and Power in Advertising Experiments

Garrett A. Johnson, Randall A. Lewis, David H. Reiley (2017) "When Less is More: Data and Power in Advertising Experiments" Marketing Science, 36(1): 43-53., Simon Business School Working Paper No. FR 15-31
Number of pages: 35 Posted: 31 Oct 2015 Last Revised: 28 Feb 2023
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Amazon and Pandora Media, Inc.
Downloads 555 (80,385)
Citation 20

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advertising effectiveness, field experiments, digital advertising

6.

Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior

Number of pages: 22 Posted: 03 Mar 2013 Last Revised: 04 Mar 2013
David Reiley and Randall A. Lewis
Pandora Media, Inc. and Amazon
Downloads 432 (108,889)
Citation 9

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7.

Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition

Number of pages: 24 Posted: 02 May 2012
David Reiley, Randall A. Lewis and Taylor Schreiner
Pandora Media, Inc., Amazon and affiliation not provided to SSRN
Downloads 402 (118,345)
Citation 2

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Online advertising, advertising effectiveness, field experiment, click attribution

8.

The Economics of Spam: Externalities, Market Institutions, and Strategic Games

Number of pages: 35 Posted: 17 May 2012
David Reiley and Justin M. Rao
Pandora Media, Inc. and Microsoft Research
Downloads 307 (159,019)
Citation 7

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spam, externalities, email, arms race, screening

9.

Personalized Versioning: Product Strategies Constructed from Experiments on Pandora

Number of pages: 61 Posted: 08 Jul 2021 Last Revised: 29 Sep 2022
Ali Goli, David Reiley and Hongkai Zhang
University of Washington - Michael G. Foster School of Business, Pandora Media, Inc. and Pandora
Downloads 296 (165,200)

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Advertising, Field Experiment, Price Discrimination, Machine Learning, Personalization

10.

Online Auctions

NBER Working Paper No. w12785
Number of pages: 71 Posted: 23 Dec 2006 Last Revised: 09 Dec 2022
Axel Ockenfels, David Reiley and Abdolkarim Sadrieh
University of Cologne - Department of Economics, Pandora Media, Inc. and University of Magdeburg
Downloads 200 (242,234)
Citation 1

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11.

Can't Buy Me Love: A Field Experiment Exploring the Trade-off Between Income and Caste-Status in an Indian Matrimonial Market

Number of pages: 45 Posted: 25 Oct 2008 Last Revised: 28 Apr 2010
Subhasish Dugar, Haimanti Bhattacharya and David Reiley
University of Calgary, University of Utah and Pandora Media, Inc.
Downloads 190 (253,590)
Citation 1

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Identity, Status, Discrimination, Marriage Market, Field Experiment

12.

How Do Suggested Donations Affect Charitable Gifts? Evidence from a Field Experiment in Public Broadcasting

CESR-Schaeffer Working Paper No. 2015-031
Number of pages: 25 Posted: 12 Dec 2015
David Reiley and Anya Samek
Pandora Media, Inc. and University of California, San Diego (UCSD) - Rady School of Management
Downloads 189 (254,886)
Citation 4

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charity, giving, philanthropy, behavioral economics

13.

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Downloads 181 (264,891)
Citation 6

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Number of pages: 7 Posted: 17 Dec 2012
David Reiley, Sai-Ming Li and Randall A. Lewis
Pandora Media, Inc., Yahoo! - Yahoo! Research Labs and Amazon
Downloads 139 (330,874)
Citation 7

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Measurement, Economics, Experimentation

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Proceedings of the 11th ACM Conference on Electronic Commerce (EC-2010), David C. Parkes, Chrysanthos Dellarocas, and Moshe Tennenholtz, eds., pp. 297-30, 2010
Number of pages: 7 Posted: 09 Jun 2012
David Reiley, Randall A. Lewis and Sai-Ming Li
Pandora Media, Inc., Amazon and Yahoo! - Yahoo! Research Labs
Downloads 42 (672,190)

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Sponsored search, advertising, externalities, page placement

14.

Measuring the Effects of Advertising: The Digital Frontier

NBER Working Paper No. w19520
Number of pages: 27 Posted: 11 Oct 2013 Last Revised: 04 May 2023
Randall A. Lewis, Justin M. Rao and David Reiley
Amazon, Microsoft Research and Pandora Media, Inc.
Downloads 142 (324,592)
Citation 3

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15.

Field Experiments in Economics: Palgrave Entry

IZA Working Paper No. 3273
Number of pages: 9 Posted: 23 May 2008
John A. List and David Reiley
University of Chicago - Department of Economics and Pandora Media, Inc.
Downloads 137 (333,907)
Citation 3

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field experiments

16.

Display Advertising Impact: Search Lift and Social Influence

Proceedings of the 17th ACM SIGKDD Conference on Knowledge Discovery and Data Mining [KDD'11], 2011 pp.1019-1027
Number of pages: 9 Posted: 18 May 2012
David Reiley, Randall A. Lewis, Panagiotis Papadimitriou, Hector Garcia-Molina and Prabhakar Krishnamurthy
Pandora Media, Inc., Amazon, Stanford University, Stanford University and Yahoo! - Yahoo! Research Labs
Downloads 100 (419,759)

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advertising impact, ad effectivenes, display ads, search lift, social influence, field experiment

17.

Public Versus Secret Reserve Prices in Ebay Auctions: Results from a Pokemon Field Experiment

NBER Working Paper No. w8183
Number of pages: 32 Posted: 24 Mar 2001 Last Revised: 12 Nov 2022
Rama Katkar and David Reiley
Morgan Stanley and Pandora Media, Inc.
Downloads 83 (472,076)
Citation 2

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18.

Hassle Costs and Workplace Charitable Giving: Field Experiments with Google Employees

Number of pages: 12 Posted: 18 Jul 2018
Jessan Hutchison-Quillian, David Reiley and Anya Samek
Google Inc., Pandora Media, Inc. and University of California, San Diego (UCSD) - Rady School of Management
Downloads 53 (596,303)

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hassle cost, field experiment, charitable giving

19.

"The War for the Fare": How Driver Compensation Affects Bus System Performance

NBER Working Paper No. w11744
Number of pages: 31 Posted: 31 Jan 2006 Last Revised: 05 Aug 2022
Ryan M. Johnson, David Reiley and Juan Carlos Muñoz
University of Arizona - Department of Economics, Pandora Media, Inc. and Pontifical Catholic University of Chile - Department of Transportation and Engineering
Downloads 50 (612,022)
Citation 1

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20.

The Lab and the Field: Empirical and Experimental Economics

THE METHODS OF MODERN EXPERIMENTAL ECONOMICS, Guillaume Fréchette, Andrew Schotter, eds., Oxford University Press, 2010
Posted: 08 Jul 2011
David Reiley
Pandora Media, Inc.

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causal inference, empirical microeconomics, experimental subjects

21.

The Effects of Seed Money and Refunds on Charitable Giving: Experimental Evidence from a University Capital Campaign

Journal of Political Economy, Vol. 110, February 2002
Posted: 15 Jan 2002
John A. List and David Reiley
University of Chicago - Department of Economics and Pandora Media, Inc.

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22.

Auctions on the Internet: What's Being Auctioned, and How?

Posted: 20 Nov 2000
David Reiley
Pandora Media, Inc.

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