David Reiley

Pandora Media, Inc.

2101 WEBSTER ST 16TH FLOOR

Oakland, CA 94612

United States

UC Berkeley School of Information

102 South Hall

Berkeley, CA 94720-4600

United States

SCHOLARLY PAPERS

22

DOWNLOADS
Rank 9,038

SSRN RANKINGS

Top 9,038

in Total Papers Downloads

8,488

SSRN CITATIONS
Rank 8,903

SSRN RANKINGS

Top 8,903

in Total Papers Citations

66

CROSSREF CITATIONS

94

Scholarly Papers (22)

1.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Amazon and Pandora Media, Inc.
Downloads 1,693 (16,866)
Citation 3

Abstract:

Loading...

advertising effectiveness, field experiments, digital advertising, ad frequency, targeting

2.

Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio

Number of pages: 20 Posted: 22 Apr 2018
Jason Huang, David Reiley and Nick Riabov
Uber, Pandora Media, Inc. and Netflix
Downloads 1,530 (19,683)
Citation 8

Abstract:

Loading...

3.

Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising

Proceedings of the 20th ACM International World Wide Web Conference (WWW20) 2011, pp.157-166.
Number of pages: 10 Posted: 09 Jun 2012
David Reiley, Justin M. Rao and Randall A. Lewis
Pandora Media, Inc., Microsoft Research and Amazon
Downloads 1,057 (34,015)
Citation 7

Abstract:

Loading...

advertising effectiveness, field experiments, browsing behavior, causal inference, selection bias

4.

Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo!

Number of pages: 37 Posted: 21 Jun 2011
Randall A. Lewis and David Reiley
Amazon and Pandora Media, Inc.
Downloads 891 (43,196)
Citation 1

Abstract:

Loading...

advertising, field experiment, electronic commerce

5.

When Less is More: Data and Power in Advertising Experiments

Garrett A. Johnson, Randall A. Lewis, David H. Reiley (2017) "When Less is More: Data and Power in Advertising Experiments" Marketing Science, 36(1): 43-53., Simon Business School Working Paper No. FR 15-31
Number of pages: 35 Posted: 31 Oct 2015 Last Revised: 28 Feb 2023
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Amazon and Pandora Media, Inc.
Downloads 555 (80,385)
Citation 20

Abstract:

Loading...

advertising effectiveness, field experiments, digital advertising

6.

Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior

Number of pages: 22 Posted: 03 Mar 2013 Last Revised: 04 Mar 2013
David Reiley and Randall A. Lewis
Pandora Media, Inc. and Amazon
Downloads 432 (108,889)
Citation 9

Abstract:

Loading...

7.

Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition

Number of pages: 24 Posted: 02 May 2012
Pandora Media, Inc., Amazon and affiliation not provided to SSRN
Downloads 402 (118,345)
Citation 2

Abstract:

Loading...

Online advertising, advertising effectiveness, field experiment, click attribution

8.

The Economics of Spam: Externalities, Market Institutions, and Strategic Games

Number of pages: 35 Posted: 17 May 2012
David Reiley and Justin M. Rao
Pandora Media, Inc. and Microsoft Research
Downloads 307 (159,019)
Citation 7

Abstract:

Loading...

spam, externalities, email, arms race, screening

9.

Personalized Versioning: Product Strategies Constructed from Experiments on Pandora

Number of pages: 61 Posted: 08 Jul 2021 Last Revised: 29 Sep 2022
Ali Goli, David Reiley and Hongkai Zhang
University of Washington - Michael G. Foster School of Business, Pandora Media, Inc. and Pandora
Downloads 296 (165,200)

Abstract:

Loading...

Advertising, Field Experiment, Price Discrimination, Machine Learning, Personalization

10.

Online Auctions

NBER Working Paper No. w12785
Number of pages: 71 Posted: 23 Dec 2006 Last Revised: 09 Dec 2022
University of Cologne - Department of Economics, Pandora Media, Inc. and University of Magdeburg
Downloads 200 (242,234)
Citation 1

Abstract:

Loading...

11.

Can't Buy Me Love: A Field Experiment Exploring the Trade-off Between Income and Caste-Status in an Indian Matrimonial Market

Number of pages: 45 Posted: 25 Oct 2008 Last Revised: 28 Apr 2010
University of Calgary, University of Utah and Pandora Media, Inc.
Downloads 190 (253,590)
Citation 1

Abstract:

Loading...

Identity, Status, Discrimination, Marriage Market, Field Experiment

12.

How Do Suggested Donations Affect Charitable Gifts? Evidence from a Field Experiment in Public Broadcasting

CESR-Schaeffer Working Paper No. 2015-031
Number of pages: 25 Posted: 12 Dec 2015
David Reiley and Anya Samek
Pandora Media, Inc. and University of California, San Diego (UCSD) - Rady School of Management
Downloads 189 (254,886)
Citation 4

Abstract:

Loading...

charity, giving, philanthropy, behavioral economics

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Number of pages: 7 Posted: 17 Dec 2012
David Reiley, Sai-Ming Li and Randall A. Lewis
Pandora Media, Inc., Yahoo! - Yahoo! Research Labs and Amazon
Downloads 139 (330,874)
Citation 7

Abstract:

Loading...

Measurement, Economics, Experimentation

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Proceedings of the 11th ACM Conference on Electronic Commerce (EC-2010), David C. Parkes, Chrysanthos Dellarocas, and Moshe Tennenholtz, eds., pp. 297-30, 2010
Number of pages: 7 Posted: 09 Jun 2012
David Reiley, Randall A. Lewis and Sai-Ming Li
Pandora Media, Inc., Amazon and Yahoo! - Yahoo! Research Labs
Downloads 42 (672,190)

Abstract:

Loading...

Sponsored search, advertising, externalities, page placement

14.

Measuring the Effects of Advertising: The Digital Frontier

NBER Working Paper No. w19520
Number of pages: 27 Posted: 11 Oct 2013 Last Revised: 04 May 2023
Randall A. Lewis, Justin M. Rao and David Reiley
Amazon, Microsoft Research and Pandora Media, Inc.
Downloads 142 (324,592)
Citation 3

Abstract:

Loading...

15.

Field Experiments in Economics: Palgrave Entry

IZA Working Paper No. 3273
Number of pages: 9 Posted: 23 May 2008
John A. List and David Reiley
University of Chicago - Department of Economics and Pandora Media, Inc.
Downloads 137 (333,907)
Citation 3

Abstract:

Loading...

field experiments

16.

Display Advertising Impact: Search Lift and Social Influence

Proceedings of the 17th ACM SIGKDD Conference on Knowledge Discovery and Data Mining [KDD'11], 2011 pp.1019-1027
Number of pages: 9 Posted: 18 May 2012
Pandora Media, Inc., Amazon, Stanford University, Stanford University and Yahoo! - Yahoo! Research Labs
Downloads 100 (419,759)

Abstract:

Loading...

advertising impact, ad effectivenes, display ads, search lift, social influence, field experiment

17.

Public Versus Secret Reserve Prices in Ebay Auctions: Results from a Pokemon Field Experiment

NBER Working Paper No. w8183
Number of pages: 32 Posted: 24 Mar 2001 Last Revised: 12 Nov 2022
Rama Katkar and David Reiley
Morgan Stanley and Pandora Media, Inc.
Downloads 83 (472,076)
Citation 2

Abstract:

Loading...

18.

Hassle Costs and Workplace Charitable Giving: Field Experiments with Google Employees

Number of pages: 12 Posted: 18 Jul 2018
Google Inc., Pandora Media, Inc. and University of California, San Diego (UCSD) - Rady School of Management
Downloads 53 (596,303)

Abstract:

Loading...

hassle cost, field experiment, charitable giving

19.

"The War for the Fare": How Driver Compensation Affects Bus System Performance

NBER Working Paper No. w11744
Number of pages: 31 Posted: 31 Jan 2006 Last Revised: 05 Aug 2022
University of Arizona - Department of Economics, Pandora Media, Inc. and Pontifical Catholic University of Chile - Department of Transportation and Engineering
Downloads 50 (612,022)
Citation 1

Abstract:

Loading...

20.

The Lab and the Field: Empirical and Experimental Economics

THE METHODS OF MODERN EXPERIMENTAL ECONOMICS, Guillaume Fréchette, Andrew Schotter, eds., Oxford University Press, 2010
Posted: 08 Jul 2011
David Reiley
Pandora Media, Inc.

Abstract:

Loading...

causal inference, empirical microeconomics, experimental subjects

21.

The Effects of Seed Money and Refunds on Charitable Giving: Experimental Evidence from a University Capital Campaign

Journal of Political Economy, Vol. 110, February 2002
Posted: 15 Jan 2002
John A. List and David Reiley
University of Chicago - Department of Economics and Pandora Media, Inc.

Abstract:

Loading...

22.

Auctions on the Internet: What's Being Auctioned, and How?

Posted: 20 Nov 2000
David Reiley
Pandora Media, Inc.

Abstract:

Loading...