David Reiley

Google, Inc.

Research Scientist

1600 Amphitheatre Parkway

Second Floor

Mountain View, CA 94043

United States

SCHOLARLY PAPERS

23

DOWNLOADS
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SSRN RANKINGS

Top 10,847

in Total Papers Downloads

3,493

CITATIONS
Rank 4,242

SSRN RANKINGS

Top 4,242

in Total Papers Citations

126

Scholarly Papers (23)

1.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Garrett A. Johnson, Randall A. Lewis and David Reiley Jr.
University of Rochester - Simon Business School, Netflix and Google, Inc.
Downloads 538 (18,493)

Abstract:

advertising effectiveness, field experiments, digital advertising, ad frequency, targeting

2.
Downloads 351 (50,121)
Citation 13

Abstract:

advertising, field experiment, electronic commerce

3.

Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising

Proceedings of the 20th ACM International World Wide Web Conference (WWW20) 2011, pp.157-166.
Number of pages: 10 Posted: 09 Jun 2012
David Reiley Jr., Justin M. Rao and Randall A. Lewis
Google, Inc., Microsoft Research and Netflix
Downloads 280 (57,493)
Citation 3

Abstract:

advertising effectiveness, field experiments, browsing behavior, causal inference, selection bias

4.

The Economics of Spam: Externalities, Market Institutions, and Strategic Games

Number of pages: 35 Posted: 17 May 2012
David Reiley Jr. and Justin M. Rao
Google, Inc. and Microsoft Research
Downloads 149 (116,993)

Abstract:

spam, externalities, email, arms race, screening

5.

Online Auctions

NBER Working Paper No. w12785
Number of pages: 71 Posted: 23 Dec 2006
Axel Ockenfels, David Reiley Jr. and Abdolkarim Sadrieh
University of Cologne - Department of Economics, Google, Inc. and University of Magdeburg
Downloads 135 (162,844)
Citation 16

Abstract:

6.

Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition

Number of pages: 24 Posted: 02 May 2012
David Reiley Jr., Randall A. Lewis and Taylor A. Schreiner
Google, Inc., Netflix and affiliation not provided to SSRN
Downloads 126 (134,451)

Abstract:

Online advertising, advertising effectiveness, field experiment, click attribution

7.

Can't Buy Me Love: A Field Experiment Exploring the Trade-off Between Income and Caste-Status in an Indian Matrimonial Market

Number of pages: 45 Posted: 25 Oct 2008 Last Revised: 28 Apr 2010
Subhasish Dugar, Haimanti Bhattacharya and David Reiley Jr.
University of Calgary, University of Utah and Google, Inc.
Downloads 108 (191,347)
Citation 1

Abstract:

Identity, Status, Discrimination, Marriage Market, Field Experiment

8.

Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior

Number of pages: 22 Posted: 03 Mar 2013 Last Revised: 04 Mar 2013
David Reiley Jr. and Randall A. Lewis
Google, Inc. and Netflix
Downloads 107 (129,782)

Abstract:

9.

Field Experiments in Economics: Palgrave Entry

IZA Working Paper No. 3273
Number of pages: 9 Posted: 23 May 2008
John A. List and David Reiley Jr.
University of Chicago - Department of Economics and Google, Inc.
Downloads 91 (221,377)
Citation 6

Abstract:

field experiments

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Number of pages: 7 Posted: 17 Dec 2012
David Reiley Jr., Sai-Ming Li and Randall A. Lewis
Google, Inc., Yahoo! Research Labs - Yahoo Labs and Netflix
Downloads 66 (284,437)
Citation 1

Abstract:

Measurement, Economics, Experimentation

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Proceedings of the 11th ACM Conference on Electronic Commerce (EC-2010), David C. Parkes, Chrysanthos Dellarocas, and Moshe Tennenholtz, eds., pp. 297-30, 2010
Number of pages: 7 Posted: 09 Jun 2012
David Reiley Jr., Randall A. Lewis and Sai-Ming Li
Google, Inc., Netflix and Yahoo! Research Labs - Yahoo Labs
Downloads 16 (475,624)
Citation 1

Abstract:

Sponsored search, advertising, externalities, page placement

11.

Public Versus Secret Reserve Prices in Ebay Auctions: Results from a Pokemon Field Experiment

NBER Working Paper No. w8183
Number of pages: 32 Posted: 24 Mar 2001
Rama Katkar and David Reiley Jr.
Morgan Stanley and Google, Inc.
Downloads 57 (283,394)
Citation 24

Abstract:

12.

Display Advertising Impact: Search Lift and Social Influence

Proceedings of the 17th ACM SIGKDD Conference on Knowledge Discovery and Data Mining [KDD'11], 2011 pp.1019-1027
Number of pages: 9 Posted: 18 May 2012
Google, Inc., Netflix, Stanford University, Stanford University and Yahoo! Research Labs
Downloads 52 (290,401)
Citation 1

Abstract:

advertising impact, ad effectivenes, display ads, search lift, social influence, field experiment

13.

Measuring the Effects of Advertising: The Digital Frontier

NBER Working Paper No. w19520
Number of pages: 27 Posted: 11 Oct 2013
Randall A. Lewis, Justin M. Rao and David Reiley Jr.
Netflix, Microsoft Research and Google, Inc.
Downloads 31 (316,247)

Abstract:

14.

"The War for the Fare": How Driver Compensation Affects Bus System Performance

NBER Working Paper No. w11744
Number of pages: 31 Posted: 31 Jan 2006
Ryan M. Johnson, David Reiley Jr. and Juan Carlos Muñoz
University of Arizona - Department of Economics, Google, Inc. and Pontifical Catholic University of Chile - Department of Transportation and Engineering
Downloads 27 (385,509)
Citation 1

Abstract:

15.

Demand Reduction in Multi-Unit Auctions with Varying Numbers of Bidders: Theory and Evidence from a Field Experiment

International Economic Review, Vol. 47, No. 1, pp. 203-231, February 2006
Number of pages: 29 Posted: 21 Mar 2006
University of Illinois at Urbana-Champaign - Department of Business Administration, University of Chicago - Department of Economics and Google, Inc.
Downloads 25 (412,298)
Citation 10
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Abstract:

16.

Pennies from Ebay: The Determinants of Price in Online Auctions

Journal of Industrial Economics, Vol. 55, No. 2, pp. 223-233, June 2007
Number of pages: 11 Posted: 26 Jul 2007
David Reiley Jr., Doug Bryan, Naghi Prasad and Daniel Reeves
Google, Inc., Knowledge Extraction Engines (KXEN), Turn Inc. and Yahoo! Research Labs
Downloads 23 (422,273)
Citation 48
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Abstract:

17.

Can't Buy Me Love? A Field Experiment Exploring the Trade‐Off between Income and Caste‐Status in an Indian Matrimonial Market

Economic Inquiry, Vol. 50, Issue 2, pp. 534-550, 2012
Number of pages: 17 Posted: 19 Apr 2012
Subhasish Dugar, Haimanti Bhattacharya and David Reiley Jr.
University of Calgary, University of Utah and Google, Inc.
Downloads 1 (527,151)
Citation 1
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Abstract:

18.

How Do Suggested Donations Affect Charitable Gifts? Evidence from a Field Experiment in Public Broadcasting

CESR-Schaeffer Working Paper No. 2015-031
Number of pages: 24 Posted: 12 Dec 2015
David Reiley Jr. and Anya Savikhin Samek
Google, Inc. and Center for Economic and Social Research (CESR)
Downloads 0 (183,209)

Abstract:

charity, giving, philanthropy, behavioral economics

19.

When Less is More: Data and Power in Advertising Experiments

Simon Business School Working Paper No. FR 15-31
Number of pages: 35 Posted: 31 Oct 2015 Last Revised: 15 Feb 2016
Garrett A. Johnson, Randall A. Lewis and David Reiley Jr.
University of Rochester - Simon Business School, Netflix and Google, Inc.
Downloads 0 (88,385)

Abstract:

advertising effectiveness, field experiments, digital advertising

20.

'The War for the Fare': How Driver Compensation Affects Bus System Performance

Economic Inquiry, Vol. 53, Issue 3, pp. 1401-1419, 2015
Number of pages: 19 Posted: 14 May 2015
Ryan M. Johnson, David Reiley Jr. and Juan Carlos Muñoz
University of Arizona - Department of Economics, Google, Inc. and Pontifical Catholic University of Chile - Department of Transportation and Engineering
Downloads 0 (547,962)
Citation 1
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Abstract:

21.

The Lab and the Field: Empirical and Experimental Economics

THE METHODS OF MODERN EXPERIMENTAL ECONOMICS, Guillaume Fréchette, Andrew Schotter, eds., Oxford University Press, 2010,
Posted: 08 Jul 2011
David Reiley Jr.
Google, Inc.

Abstract:

causal inference, empirical microeconomics, experimental subjects

22.

The Effects of Seed Money and Refunds on Charitable Giving: Experimental Evidence from a University Capital Campaign

Journal of Political Economy, Vol. 110, February 2002
Posted: 15 Jan 2002
John A. List and David Reiley Jr.
University of Chicago - Department of Economics and Google, Inc.

Abstract:

23.

Auctions on the Internet: What's Being Auctioned, and How?

Journal of Industrial Economics, Vol. 48, No. 3, September 2000
Posted: 20 Nov 2000
David Reiley Jr.
Google, Inc.

Abstract: