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advertising effectiveness, field experiments, digital advertising, ad frequency, targeting
advertising, field experiment, electronic commerce
advertising effectiveness, field experiments, browsing behavior, causal inference, selection bias
spam, externalities, email, arms race, screening
Online advertising, advertising effectiveness, field experiment, click attribution
Identity, Status, Discrimination, Marriage Market, Field Experiment
Measurement, Economics, Experimentation
Sponsored search, advertising, externalities, page placement
advertising impact, ad effectivenes, display ads, search lift, social influence, field experiment
charity, giving, philanthropy, behavioral economics
advertising effectiveness, field experiments, digital advertising
causal inference, empirical microeconomics, experimental subjects
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