David Reiley

Pandora Media, Inc.

2101 WEBSTER ST 16TH FLOOR

Oakland, CA 94612

United States

UC Berkeley School of Information

102 South Hall

Berkeley, CA 94720-4600

United States

  • Pandora Media, Inc.

  • UC Berkeley School of Information

SCHOLARLY PAPERS

26

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CITATIONS
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127

Scholarly Papers (26)

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1.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Netflix and Pandora Media, Inc.
Downloads 1,304 (14,165)

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advertising effectiveness, field experiments, digital advertising, ad frequency, targeting

2.

Measuring Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio

Number of pages: 20 Posted: 22 Apr 2018
Jason Huang, David Reiley and Nick Riabov
Uber, Pandora Media, Inc. and Netflix
Downloads 712 (34,175)

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3.

Does Retail Advertising Work? Measuring the Effects of Advertising on Sales Via a Controlled Experiment on Yahoo!

Number of pages: 37 Posted: 21 Jun 2011
Randall A. Lewis and David Reiley
Netflix and Pandora Media, Inc.
Downloads 562 (46,837)
Citation 13

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advertising, field experiment, electronic commerce

4.

Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising

Proceedings of the 20th ACM International World Wide Web Conference (WWW20) 2011, pp.157-166.
Number of pages: 10 Posted: 09 Jun 2012
David Reiley, Justin M. Rao and Randall A. Lewis
Pandora Media, Inc., Microsoft Research and Netflix
Downloads 547 (48,463)
Citation 3

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advertising effectiveness, field experiments, browsing behavior, causal inference, selection bias

5.

When Less is More: Data and Power in Advertising Experiments

Simon Business School Working Paper No. FR 15-31
Number of pages: 35 Posted: 31 Oct 2015 Last Revised: 15 Feb 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Netflix and Pandora Media, Inc.
Downloads 381 (75,511)

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advertising effectiveness, field experiments, digital advertising

6.

Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior

Number of pages: 22 Posted: 03 Mar 2013 Last Revised: 04 Mar 2013
David Reiley and Randall A. Lewis
Pandora Media, Inc. and Netflix
Downloads 272 (109,951)

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7.

The Economics of Spam: Externalities, Market Institutions, and Strategic Games

Number of pages: 35 Posted: 17 May 2012
David Reiley and Justin M. Rao
Pandora Media, Inc. and Microsoft Research
Downloads 256 (117,074)

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spam, externalities, email, arms race, screening

8.

Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition

Number of pages: 24 Posted: 02 May 2012
David Reiley, Randall A. Lewis and Taylor Schreiner
Pandora Media, Inc., Netflix and affiliation not provided to SSRN
Downloads 247 (121,416)

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Online advertising, advertising effectiveness, field experiment, click attribution

9.

Online Auctions

NBER Working Paper No. w12785
Number of pages: 71 Posted: 23 Dec 2006 Last Revised: 22 May 2007
Axel Ockenfels, David Reiley and Abdolkarim Sadrieh
University of Cologne - Department of Economics, Pandora Media, Inc. and University of Magdeburg
Downloads 157 (184,728)
Citation 16

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10.

How Do Suggested Donations Affect Charitable Gifts? Evidence from a Field Experiment in Public Broadcasting

CESR-Schaeffer Working Paper No. 2015-031
Number of pages: 25 Posted: 12 Dec 2015
David Reiley and Anya Samek
Pandora Media, Inc. and Center for Economic and Social Research (CESR)
Downloads 147 (195,143)

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charity, giving, philanthropy, behavioral economics

11.

Can't Buy Me Love: A Field Experiment Exploring the Trade-off Between Income and Caste-Status in an Indian Matrimonial Market

Number of pages: 45 Posted: 25 Oct 2008 Last Revised: 28 Apr 2010
Subhasish Dugar, Haimanti Bhattacharya and David Reiley
University of Calgary, University of Utah and Pandora Media, Inc.
Downloads 135 (209,010)
Citation 1

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Identity, Status, Discrimination, Marriage Market, Field Experiment

12.

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Downloads 107 (248,591)
Citation 1

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Number of pages: 7 Posted: 17 Dec 2012
David Reiley, Sai-Ming Li and Randall A. Lewis
Pandora Media, Inc., Yahoo! - Yahoo! Research Labs and Netflix
Downloads 81 (300,172)
Citation 1

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Measurement, Economics, Experimentation

Northern Exposure: A Field Experiment Measuring Externalities between Search Advertisements

Proceedings of the 11th ACM Conference on Electronic Commerce (EC-2010), David C. Parkes, Chrysanthos Dellarocas, and Moshe Tennenholtz, eds., pp. 297-30, 2010
Number of pages: 7 Posted: 09 Jun 2012
David Reiley, Randall A. Lewis and Sai-Ming Li
Pandora Media, Inc., Netflix and Yahoo! - Yahoo! Research Labs
Downloads 26 (492,306)
Citation 1

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Sponsored search, advertising, externalities, page placement

13.

Field Experiments in Economics: Palgrave Entry

IZA Working Paper No. 3273
Number of pages: 9 Posted: 23 May 2008
John A. List and David Reiley
University of Chicago - Department of Economics and Pandora Media, Inc.
Downloads 105 (251,912)
Citation 7

Abstract:

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field experiments

14.

Measuring the Effects of Advertising: The Digital Frontier

NBER Working Paper No. w19520
Number of pages: 27 Posted: 11 Oct 2013 Last Revised: 02 Dec 2015
Randall A. Lewis, Justin M. Rao and David Reiley
Netflix, Microsoft Research and Pandora Media, Inc.
Downloads 74 (313,568)

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15.

Display Advertising Impact: Search Lift and Social Influence

Proceedings of the 17th ACM SIGKDD Conference on Knowledge Discovery and Data Mining [KDD'11], 2011 pp.1019-1027
Number of pages: 9 Posted: 18 May 2012
David Reiley, Randall A. Lewis, Panagiotis Papadimitriou, Hector Garcia-Molina and Prabhakar Krishnamurthy
Pandora Media, Inc., Netflix, Stanford University, Stanford University and Yahoo! - Yahoo! Research Labs
Downloads 69 (325,833)
Citation 1

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advertising impact, ad effectivenes, display ads, search lift, social influence, field experiment

16.

Public Versus Secret Reserve Prices in Ebay Auctions: Results from a Pokemon Field Experiment

NBER Working Paper No. w8183
Number of pages: 32 Posted: 24 Mar 2001 Last Revised: 12 Feb 2010
Rama Katkar and David Reiley
Morgan Stanley and Pandora Media, Inc.
Downloads 68 (328,457)
Citation 24

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17.

"The War for the Fare": How Driver Compensation Affects Bus System Performance

NBER Working Paper No. w11744
Number of pages: 31 Posted: 31 Jan 2006 Last Revised: 05 Aug 2010
Ryan M. Johnson, David Reiley and Juan Carlos Muñoz
University of Arizona - Department of Economics, Pandora Media, Inc. and Pontifical Catholic University of Chile - Department of Transportation and Engineering
Downloads 34 (440,774)
Citation 1

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18.

Demand Reduction in Multi-Unit Auctions with Varying Numbers of Bidders: Theory and Evidence from a Field Experiment

International Economic Review, Vol. 47, No. 1, pp. 203-231, February 2006
Number of pages: 29 Posted: 21 Mar 2006
Richard Engelbrecht-Wiggans, John A. List and David Reiley
University of Illinois at Urbana-Champaign - Department of Business Administration, University of Chicago - Department of Economics and Pandora Media, Inc.
Downloads 25 (483,891)
Citation 10
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19.

Pennies from Ebay: The Determinants of Price in Online Auctions

Journal of Industrial Economics, Vol. 55, No. 2, pp. 223-233, June 2007
Number of pages: 11 Posted: 26 Jul 2007
David Reiley, Doug Bryan, Naghi Prasad and Daniel Reeves
Pandora Media, Inc., Knowledge Extraction Engines (KXEN), Turn Inc. and Yahoo! - Yahoo! Research Labs
Downloads 23 (494,776)
Citation 48
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20.

Hassle Costs and Workplace Charitable Giving: Field Experiments with Google Employees

Number of pages: 12 Posted: 18 Jul 2018
Jessan Hutchison-Quillian, David Reiley and Anya Samek
Google Inc. - Google, Pandora Media, Inc. and Center for Economic and Social Research (CESR)
Downloads 14 (546,403)

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hassle cost, field experiment, charitable giving

21.

Can't Buy Me Love? A Field Experiment Exploring the Trade‐Off between Income and Caste‐Status in an Indian Matrimonial Market

Economic Inquiry, Vol. 50, Issue 2, pp. 534-550, 2012
Number of pages: 17 Posted: 19 Apr 2012
Subhasish Dugar, Haimanti Bhattacharya and David Reiley
University of Calgary, University of Utah and Pandora Media, Inc.
Downloads 2 (625,157)
Citation 1
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22.

Round Giving: A Field Experiment on Suggested Donation Amounts in Public‐Television Fundraising

Economic Inquiry, Vol. 57, Issue 2, pp. 876-889, 2019
Number of pages: 14 Posted: 27 Feb 2019
David Reiley and Anya Samek
Pandora Media, Inc. and Center for Economic and Social Research (CESR)
Downloads 0 (655,592)
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23.

'The War for the Fare': How Driver Compensation Affects Bus System Performance

Economic Inquiry, Vol. 53, Issue 3, pp. 1401-1419, 2015
Number of pages: 19 Posted: 14 May 2015
Ryan M. Johnson, David Reiley and Juan Carlos Muñoz
University of Arizona - Department of Economics, Pandora Media, Inc. and Pontifical Catholic University of Chile - Department of Transportation and Engineering
Downloads 0 (655,592)
Citation 1
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24.

The Lab and the Field: Empirical and Experimental Economics

THE METHODS OF MODERN EXPERIMENTAL ECONOMICS, Guillaume Fréchette, Andrew Schotter, eds., Oxford University Press, 2010
Posted: 08 Jul 2011
David Reiley
Pandora Media, Inc.

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causal inference, empirical microeconomics, experimental subjects

25.

The Effects of Seed Money and Refunds on Charitable Giving: Experimental Evidence from a University Capital Campaign

Journal of Political Economy, Vol. 110, February 2002
Posted: 15 Jan 2002
John A. List and David Reiley
University of Chicago - Department of Economics and Pandora Media, Inc.

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26.

Auctions on the Internet: What's Being Auctioned, and How?

Journal of Industrial Economics, Vol. 48, No. 3, September 2000
Posted: 20 Nov 2000
David Reiley
Pandora Media, Inc.

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