Haiyang Feng

Tianjin University - College of Management and Economics

NO.92 Weijin Road

Nankai District

Tianjin, 300072

China

  • Tianjin University - College of Management and Economics

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Scholarly Papers (2)

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1.

Quality, Pricing, and Release Time: Optimal Market Entry Strategy for New Software-as-a-Service Vendors

Feng, H., Jiang, Z. and Liu, D., 2018. Quality, Pricing, and Release Time:: Optimal Market Entry Strategy for Software-as-a-Service Vendors. MIS Quarterly, 42(1), pp.333-353.
Number of pages: 68 Posted: 29 Sep 2015 Last Revised: 13 Apr 2022
Haiyang Feng, Zhengrui Jiang and Dengpan Liu
Tianjin University - College of Management and Economics, The Chinese University of Hong Kong, Shenzhen and Iowa State University - College of Business
Downloads 1,148 (36,770)
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Game Theory, Duopoly, Market Entry Strategy, Software-as-a-Service, Network Effects, Asymmetric Compatibility, Switching Cost

2.

First- or Second-Mover Advantage? The Case of IT-Enabled Platform Market

Feng, H., Z. Jiang, M. Li, N. Feng. “First- or Second-Mover Advantage? The Case of IT-Enabled Platform Market.” MIS Quarterly, Forthcoming
Number of pages: 71 Posted: 14 May 2019
Haiyang Feng, Zhengrui Jiang, Minqiang Li and Nan Feng
Tianjin University - College of Management and Economics, The Chinese University of Hong Kong, Shenzhen, Tianjin University - College of Management and Economics and Tianjin University - College of Management and Economics
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platform economy, first-mover advantage, second-mover advantage, market entry timing, duopoly