Kyuhong Han

Korea University Business School, Korea University

Assistant Professor of Marketing

Anam-Dong, Seongbuk-Gu

Seoul 136-701, 136701

  • Korea University Business School, Korea University

SCHOLARLY PAPERS

7

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Top 44,603

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2,155

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2

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Scholarly Papers (7)

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1.

Attribute-Level Satisfaction, Overall Customer Satisfaction, and Performance Outcomes in Business-to-Business Firms

Mays Business School Research Paper No. 2964334
Number of pages: 79 Posted: 08 May 2017 Last Revised: 14 Jul 2020
Vikas Mittal, Kyuhong Han, Ju-Yeon Lee, Biwoong Im and Shrihari Sridhar
Rice University, Korea University Business School, Korea University, Iowa State University, Texas A&M University (TAMU), Mays Business School, Business Administration - Marketing, Students and Texas A&M University - Department of Marketing
Downloads 540 (100,003)

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business-to-business marketing, overall satisfaction, financial performance, positive asymmetry, negative asymmetry, attribute-level satisfaction

2.

Sector-Level Results from the 2015 Strategy and Corporate Performance in the Energy Industry (SCOPE) Study

Number of pages: 29 Posted: 23 Sep 2015
Vikas Mittal, Utpal M. Dholakia, Kyuhong Han and Ankur Dayal
Rice University, Rice University - Jesse H. Jones Graduate School of Business, Korea University Business School, Korea University and Rice University, Jesse H. Jones Graduate School of Business, Students
Downloads 452 (123,814)
Citation 1

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Oil & Gas Industry, Energy Industry, Strategic Performance, Perception Survey, CSR, Reputation, Safety, Financial Management

3.

Deepwater Horizon: Lessons in Corporate Branding

Number of pages: 10 Posted: 24 Jul 2017
Vikas Mittal and Kyuhong Han
Rice University and Korea University Business School, Korea University
Downloads 282 (207,974)
Citation 1

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coroporate brand; public relations; movie release; brand equity

4.

Results from the Oil & Gas Services Sector: The 2015 Strategy and Corporate Performance in the Energy Industry (SCOPE) Study

Number of pages: 28 Posted: 03 Oct 2015
Utpal M. Dholakia, Vikas Mittal, Kyuhong Han and Ankur Dayal
Rice University - Jesse H. Jones Graduate School of Business, Rice University, Korea University Business School, Korea University and Rice University, Jesse H. Jones Graduate School of Business, Students
Downloads 273 (214,988)

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5.

Customer Satisfaction, Loyalty Behaviors, and Firm-Financial Performance: What 40 Years of Research Tells Us

Number of pages: 34 Posted: 26 May 2022 Last Revised: 27 Feb 2023
Vikas Mittal, Kyuhong Han, Carly Frennea, Markus Blut, Muzeeb Shaik, Narendra Bosukonda and Shrihari Sridhar
Rice University, Korea University Business School, Korea University, Jones Graduate School of Business, Durham University, Indiana University Bloomington, University of Texas at El Paso and Texas A&M University - Department of Marketing
Downloads 257 (228,350)
Citation 1

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customer satisfaction, retention, word of mouth, financial performance, meta-analysis

6.

Results from the Integrated Oil & Gas Sector: The 2015 Strategy and Corporate Performance in the Energy Industry (SCOPE) Study

Number of pages: 24 Posted: 02 Dec 2015
Utpal M. Dholakia, Vikas Mittal, Kyuhong Han and Ankur Dayal
Rice University - Jesse H. Jones Graduate School of Business, Rice University, Korea University Business School, Korea University and Rice University, Jesse H. Jones Graduate School of Business, Students
Downloads 178 (321,821)

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7.

Results from the Midstream Oil & Gas Sector: The 2015 Strategy and Corporate Performance in the Energy Industry (SCOPE) Study

Number of pages: 26 Posted: 06 Dec 2015
Utpal M. Dholakia, Vikas Mittal, Kyuhong Han and Ankur Dayal
Rice University - Jesse H. Jones Graduate School of Business, Rice University, Korea University Business School, Korea University and Rice University, Jesse H. Jones Graduate School of Business, Students
Downloads 173 (330,099)

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