Sumeet Seedani

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)

90 and 100 Clifton

Karachi, ISLAMABAD 75600

Pakistan

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Impact of Celebrity Endorsement on Consumer Buying Behavior

Number of pages: 11 Posted: 28 Sep 2015
Rizwan Ahmed, Sumeet Seedani, Manoj Ahuja and Sagar Paryani
Indus University, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
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Abstract:

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Celebrity endorsement, Celebrity attractiveness, Celebrity credibility, Celebrity meaning transfer, Brand image, Buying behavior