Claudia Linke

MHMK - University for Media and Communication, Cologne

Richmodstrasse 10

50667

Germany

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The Potential of Internal Social Media in Organisational Change Processes: Results of a Hermeneutic Interdisciplinary Literature Analysis and Selected Qualitative Interviews

EUPRERA Annual Congress 2015, BI Norwegian Business School, Oslo, October 1-3, 2015
Number of pages: 20 Posted: 02 Oct 2015
Holger Sievert and Claudia Linke
Macromedia University and MHMK - University for Media and Communication, Cologne
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Abstract:

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social media, organisational change, corporate culture, change management, internal communication