Andrey Simonov

Columbia University - Columbia Business School

Assistant Professor

3022 Broadway

New York, NY 10027

United States

SCHOLARLY PAPERS

5

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Top 41,871

in Total Papers Downloads

1,058

SSRN CITATIONS
Rank 46,697

SSRN RANKINGS

Top 46,697

in Total Papers Citations

7

CROSSREF CITATIONS

4

Scholarly Papers (5)

1.

Competition and Crowd-Out for Brand Keywords in Sponsored Search

Number of pages: 33 Posted: 03 Oct 2015 Last Revised: 10 Aug 2017
Andrey Simonov, Chris Nosko and Justin M. Rao
Columbia University - Columbia Business School, University of Chicago - Booth School of Business and Microsoft Research
Downloads 435 (68,579)
Citation 10

Abstract:

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sponsored search, competitive advertising, brand advertising, firm behavior

2.

What Drives Demand for Government-Controlled News? Evidence from Russia

Columbia Business School Research Paper No. 17-100
Number of pages: 71 Posted: 12 Oct 2017 Last Revised: 16 Feb 2020
Andrey Simonov and Justin M. Rao
Columbia University - Columbia Business School and Microsoft Research
Downloads 272 (116,579)
Citation 1

Abstract:

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Media Slant, Censorship, Propaganda, Demand for News, Online News, Media Economics

3.

Competitive Advertising on Brand Search: Traffic Stealing and Customer Selection

Columbia Business School Research Paper No. 18-59
Number of pages: 63 Posted: 19 Jul 2018 Last Revised: 16 May 2019
Andrey Simonov and Shawndra Hill
Columbia University - Columbia Business School and Microsoft Corporation - Microsoft Research, New York City
Downloads 203 (155,668)
Citation 1

Abstract:

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sponsored search, competitive advertising, brand advertising, customer confusion, adverse selection, field experiments

4.

Firms' Reactions to Public Information on Business Practices: Case of Search Advertising

Number of pages: 41 Posted: 29 May 2016 Last Revised: 25 Feb 2018
Justin M. Rao and Andrey Simonov
Microsoft Research and Columbia University - Columbia Business School
Downloads 99 (277,229)
Citation 2

Abstract:

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information, learning, causal inference, e-commerce, search advertising

State-Dependent Demand Estimation with Initial Conditions Correction

Number of pages: 36 Posted: 24 Aug 2019
Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 44 (433,051)

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initial conditions, state dependence, consumer demand, brand choice

State-Dependent Demand Estimation with Initial Conditions Correction

NBER Working Paper No. w26217
Number of pages: 37 Posted: 09 Sep 2019
Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 5 (667,304)
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