Andrey Simonov

Columbia University - Columbia Business School

Associate Professor

3022 Broadway

New York, NY 10027

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 19,298

SSRN RANKINGS

Top 19,298

in Total Papers Downloads

3,194

SSRN CITATIONS
Rank 12,261

SSRN RANKINGS

Top 12,261

in Total Papers Citations

93

CROSSREF CITATIONS

6

Scholarly Papers (8)

The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic

Columbia Business School Research Paper Forthcoming
Number of pages: 52 Posted: 17 May 2020 Last Revised: 12 Jul 2021
Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business
Downloads 995 (27,486)
Citation 1

Abstract:

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Media persuasion, misinformation, COVID-19, advice discounting

The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the COVID-19 Pandemic

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2020-67
Number of pages: 70 Posted: 18 May 2020 Last Revised: 03 Aug 2020
Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business
Downloads 146 (245,034)
Citation 3

Abstract:

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The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic

NBER Working Paper No. w27237
Number of pages: 70 Posted: 26 May 2020 Last Revised: 27 Jun 2021
Columbia University - Columbia Business School, Columbia University, Department of Economics, University of Chicago - Booth School of Business and University of Washington - Michael G. Foster School of Business
Downloads 48 (485,270)
Citation 20

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2.

Competition and Crowd-Out for Brand Keywords in Sponsored Search

Number of pages: 33 Posted: 03 Oct 2015 Last Revised: 10 Aug 2017
Andrey Simonov, Chris Nosko and Justin M. Rao
Columbia University - Columbia Business School, University of Chicago - Booth School of Business and Microsoft Research
Downloads 532 (64,391)
Citation 9

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sponsored search, competitive advertising, brand advertising, firm behavior

3.

Demand for Online News under Government Control: Evidence from Russia

Columbia Business School Research Paper No. 17-100
Number of pages: 50 Posted: 12 Oct 2017 Last Revised: 24 May 2021
Andrey Simonov and Justin M. Rao
Columbia University - Columbia Business School and Microsoft Research
Downloads 456 (77,920)
Citation 2

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Media, Media Capture, Censorship, Demand for News, Consumer Heterogeneity, Differentiated Products, Text as Data

4.

Competitive Advertising on Brand Search: Traffic Stealing and Click Quality

Columbia Business School Research Paper No. 18-59
Number of pages: 44 Posted: 19 Jul 2018 Last Revised: 10 Sep 2020
Andrey Simonov and Shawndra Hill
Columbia University - Columbia Business School and Microsoft Corporation - Microsoft Research, New York City
Downloads 369 (99,621)
Citation 2

Abstract:

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sponsored search, competitive advertising, brand advertising, customer confusion, adverse selection, field experiments

5.

Do Suspense and Surprise Drive Entertainment Demand? Evidence from Twitch.tv

Columbia Business School Research Paper Forthcoming, NYU Stern School of Business Forthcoming
Number of pages: 55 Posted: 04 Nov 2020 Last Revised: 10 May 2021
Andrey Simonov, Raluca Ursu and Carolina Zheng
Columbia University - Columbia Business School, New York University - Stern School of Business and Columbia University - Department of Computer Science
Downloads 203 (183,886)
Citation 1

Abstract:

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Entertainment Marketing, Media Consumption, Preferences for Information, Suspense and Surprise, Choice Modeling

State-Dependent Demand Estimation with Initial Conditions Correction

Columbia Business School Research Paper Forthcoming
Number of pages: 38 Posted: 24 Aug 2019 Last Revised: 14 Apr 2020
Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 175 (209,969)

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initial conditions, state dependence, consumer demand, brand choice

State-Dependent Demand Estimation with Initial Conditions Correction

NBER Working Paper No. w26217
Number of pages: 37 Posted: 09 Sep 2019 Last Revised: 19 Feb 2021
Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 7 (754,756)
Citation 1
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7.

Firms' Reactions to Public Information on Business Practices: Case of Search Advertising

Number of pages: 41 Posted: 29 May 2016 Last Revised: 25 Feb 2018
Justin M. Rao and Andrey Simonov
Microsoft Research and Columbia University - Columbia Business School
Downloads 150 (238,955)
Citation 2

Abstract:

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information, learning, causal inference, e-commerce, search advertising

8.

Online Advertising as Passive Search

Number of pages: 52 Posted: 10 May 2021
Raluca Ursu, Andrey Simonov and Eunkyung An
New York University - Stern School of Business, Columbia University - Columbia Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 113 (296,114)

Abstract:

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Sequential Search, Advertising, Online Browsing, Fashion Industry