Benoit Séguin

University of Ottawa

Professor

2292 Edwin Crescent

Ottawa, Ontario K2C 1H7

Canada

  • University of Ottawa

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Ambush Marketing Legislation to Protect Olympic Sponsors: A Step Too Far in the Name of Brand Protection?

B. Courtney Doagoo, Mistrale Goudreau, Madelaine Saginur, and Teresa Scassa, eds. Intellectual Property for the 21st Century: Interdisciplinary Approaches. Irwin Law, 2014.
Number of pages: 21 Posted: 07 Oct 2015 Last Revised: 09 Oct 2015
Teresa Scassa and Benoit Séguin
University of Ottawa - Common Law Section and University of Ottawa
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Abstract:

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Ambush marketing, olympics, sponsorship, intellectual property