Yoonju Han

Indiana University - Kelley School of Business - Department of Marketing

Doctoral Student

Kelley School of Business

Bloomington, IN 47405

United States

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Scholarly Papers (1)

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Exchange and Refund of Complementary Products

Marketing Letters, Forthcoming, Kelley School of Business Research Paper No. 15-75
Number of pages: 15 Posted: 11 Oct 2015
Yoonju Han, Sandeep R. Chandukala and Hai Che
Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Department of Marketing and Indiana University - Kelley School of Business
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Abstract:

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Product return, Product exchange and refund, Umbrella branding, Nested logit, Multinomial logit