Myriam Angulo-Olaya

Pontifical University Javeriana Cali - Faculty of Economics and Business Administration

Professor

Calle 40 No. 6-23 Piso 8

Bogata

Colombia

SCHOLARLY PAPERS

1

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673

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Scholarly Papers (1)

1.

Refocusing Consumer Behavior Theory for Developing Products Using Marketplace Technologies

Pontifical University of Javeriana Business Administration Working Paper No. 1-00
Number of pages: 17 Posted: 29 Dec 2001
Myriam Angulo-Olaya
Pontifical University Javeriana Cali - Faculty of Economics and Business Administration
Downloads 673 (37,169)

Abstract:

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consumer behavior, new technologies, refocusing theory.