Marjo Hietapuro

Independent

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Scholarly Papers (1)

1.

Partnerships for Poverty Alleviation: Cross-Sector and B2B Collaboration in the Base of the Pyramid Markets

Hietapuro, M. & Halme, M. 2015. Development through Innovation and Entrepreneurship. In Casado-Caneque, F. & Hart, S. Base of the Pyramid 3.0: Sustainable Greenleaf Publishing. Chapter 9, pp. 142-160.
Number of pages: 19 Posted: 21 Oct 2015
Marjo Hietapuro and Minna Halme
Independent and Aalto University - School of Business
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Abstract:

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Base of the pyramid (BOP), partnerships, partner roles, poverty alleviation