José da Costa Hernandez

Centro Universitário da FEI

professor

Av. Humberto de Alencar Castelo Branco, 3972

São Bernardo do Campo, SP 09850-901

Brazil

SCHOLARLY PAPERS

2

DOWNLOADS

107

CITATIONS

0

Scholarly Papers (2)

1.

Experimental Research in Marketing

Hernandez, J., Basso, K., & Brandão, M. (March 2014). Experimental Research in Marketing. Brazilian Journal Of Marketing, 13(2).
Number of pages: 20 Posted: 26 Oct 2015
José da Costa Hernandez, Kenny Basso and Marcelo Brandão
Centro Universitário da FEI, Faculdade Meridional - IMED - IMED Business School and PPGA
Downloads 107 (250,104)

Abstract:

Loading...

Experimental Design; Marketing Research; Consumer Behavior Research; Causal Relationships.

2.

If it Tastes Bad it Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect

Intern. J. of Research in Marketing, 30 (2013) 197–198
Posted: 04 Jan 2016
Providence College, Centro Universitário da FEI, University of Oregon - Department of Marketing, University of Cincinnati and University of Cincinnati - Department of Marketing

Abstract:

Loading...

Naive Theories, Placebo Effect