Carmen Ramuski

Pontifical Catholic University of Sao Paolo (PUCSP)

professor

Rua Monte Alegre

984, Perdizes

São Paulo, 05014-901

Brazil

SCHOLARLY PAPERS

1

DOWNLOADS

118

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

A Content Analysis of the Roles Portrayed by Women in Commercials: 1973-2008

Revista Brasileira De Marketing 9(3), 2010
Number of pages: 27 Posted: 28 Oct 2015
Universidade Nove de Julho (UNINOVE), Pontifical Catholic University of Sao Paolo (PUCSP), Universidade Nove de Julho (UNINOVE) and University of Southampton
Downloads 118 (428,527)

Abstract:

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Advertising; Female; Gender; Advertising; Roles