Michael Lowe

Georgia Institute of Technology - Scheller College of Business

800 West Peachtree St.

Atlanta, GA 30308

United States

  • Georgia Institute of Technology - Scheller College of Business

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The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

forthcoming, Journal of Marketing. Georgia Tech Scheller College of Business Research Paper No. 18-33
Number of pages: 79 Posted: 29 Aug 2018 Last Revised: 23 Aug 2021
Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah and Alina Sorescu
Indiana University Bloomington - Kelley School of Business, Georgia Institute of Technology - Scheller College of Business, Georgia Institute of Technology - Scheller College of Business and Texas A&M University - Department of Marketing
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Abstract:

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corporate social responsibility, sustainability, CSR reputation, brand sincerity, environmental initiatives, social initiatives.