Michael Lowe

Georgia Institute of Technology - Scheller College of Business

800 West Peachtree St.

Atlanta, GA 30308

United States

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Scholarly Papers (1)

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When Doing Good, What Good to Do?: Examining Whether and Why Firms Benefit From Their CSR Initiatives

Georgia Tech Scheller College of Business Research Paper No. 18-33
Number of pages: 55 Posted: 29 Aug 2018
Georgia Institute of Technology, Scheller College of Business, Georgia Institute of Technology - Scheller College of Business and Georgia Institute of Technology - Scheller College of Business
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Abstract:

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Corporate Social Responsibility, Sustainability, Sales Returns From Marketing, Branding, Synthetic Control