Lifeng Lin

University of Minnesota - Minneapolis

A450 Mayo Building, MMC 303

420 Delaware Street SE

Minneapolis, MN 55455

United States

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Scholarly Papers (1)

1.

Cross Channel Effects of Search Engine Advertising on Brick & Mortar Retail Sales: Meta Analysis of Large Scale Field Experiments on Google.com

Number of pages: 53 Posted: 03 Nov 2015 Last Revised: 03 Jun 2017
Santa Clara University, Google Inc., Applied Predictive Technologies, University of Minnesota - Minneapolis and University of Minnesota - Minneapolis
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Citation 8

Abstract:

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Cross Channel Advertising, Search Engine Advertising, Advertising Effectiveness, Causal Effects, Field Experiments, Meta Analysis, Replication, Hierarchical Bayes.