Nicholas Reinholtz

University of Colorado at Boulder - Leeds School of Business

Research Associate

Boulder, CO 80309-0419

United States

SCHOLARLY PAPERS

2

DOWNLOADS

359

CITATIONS

0

Scholarly Papers (2)

1.

On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase

Journal of Consumer Research (2015) 42 (4): 596-614
Number of pages: 19 Posted: 02 May 2016 Last Revised: 03 May 2016
Daniel M. Bartels, Nicholas Reinholtz and Jeffrey Parker
University of Chicago - Booth School of Business, University of Colorado at Boulder - Leeds School of Business and Georgia State University - Department of Marketing
Downloads 0 (346,680)

Abstract:

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mental accounting, categorization, gift cards, mental representation

2.

Do People Understand the Benefit of Diversification?

Number of pages: 36 Posted: 22 Jan 2016
Nicholas Reinholtz, Philip Fernbach and Bart De Langhe
University of Colorado at Boulder - Leeds School of Business, University of Colorado at Boulder - Department of Marketing and University of Colorado at Boulder
Downloads 0 (88,064)

Abstract:

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diversification, financial decision making, investing, numerical cognition