My Bui

Loyola Marymount University

7900 Loyola Boulevard

Los Angeles, CA 90045

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Making Small Food Units Seem Regular: How Larger Table Size Reduces Calories to Be Consumed

Journal of the Association of Consumer Research, 1:1, 2016, Forthcoming
Number of pages: 27 Posted: 12 Nov 2015
California State Polytechnic University, San Luis Obispo - Orfalea College of Business, New Mexico State University and Loyola Marymount University
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Abstract:

food unit size, frame size, food choice, field experiment, perceptual illusion