Shunyuan Zhang

Harvard University - Business School (HBS)

Soldiers Field Road

Morgan Hall

Boston, MA 02163

United States

Harvard University

1875 Cambridge Street

Cambridge, MA 02138

United States

SCHOLARLY PAPERS

11

DOWNLOADS
Rank 4,901

SSRN RANKINGS

Top 4,901

in Total Papers Downloads

15,551

SSRN CITATIONS
Rank 18,475

SSRN RANKINGS

Top 18,475

in Total Papers Citations

62

CROSSREF CITATIONS

12

Scholarly Papers (11)

1.

What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features

Number of pages: 75 Posted: 31 May 2017 Last Revised: 02 Jul 2021
Harvard University - Business School (HBS), Boston University - Questrom School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 8,097 (1,539)
Citation 54

Abstract:

Loading...

sharing economy, Airbnb, property demand, computer vision, deep learning, image feature extraction, content engineering

2.

Can an AI Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb

Rotman School of Management Working Paper No. 3770371
Number of pages: 21 Posted: 22 Mar 2021
Harvard University - Business School (HBS), University of Toronto - Rotman School of Management, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 2,504 (10,738)
Citation 5

Abstract:

Loading...

Smart Pricing, Pricing Algorithm, Machine Bias, Discrimination, Racial Disparity, Social Inequality, Airbnb Revenue

3.

Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

Number of pages: 47 Posted: 08 Apr 2022 Last Revised: 09 Apr 2024
Mengjie (Magie) Cheng and Shunyuan Zhang
Harvard University - Business School (HBS) and Harvard University - Business School (HBS)
Downloads 1,445 (25,400)
Citation 3

Abstract:

Loading...

influencer marketing; social influencer; brand sponsorship; video analytics

4.

An AI Method to Score Celebrity Visual Potential from Human Faces

Number of pages: 88 Posted: 08 Apr 2022 Last Revised: 13 Feb 2024
Carnegie Mellon University, Harvard University - Business School (HBS), New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and University of Pennsylvania
Downloads 916 (48,813)
Citation 1

Abstract:

Loading...

Celebrity Visual Potential, Facial Features, Personality Traits, Deep Learning, XAI

5.

Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft

Number of pages: 51 Posted: 23 Feb 2018 Last Revised: 01 Feb 2022
Harvard University - Business School (HBS), Boston University - Questrom School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 837 (55,242)
Citation 4

Abstract:

Loading...

sharing economy, Airbnb, Uber, Lyft, sharing effects, natural experiment, geographic demand dispersion, transportation cost

6.

A Structural Analysis of the Role of Superstars in Crowdsourcing Contests

Number of pages: 40 Posted: 21 Apr 2016 Last Revised: 20 Sep 2017
Shunyuan Zhang, Param Vir Singh and Anindya Ghose
Harvard University - Business School (HBS), Carnegie Mellon University - David A. Tepper School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 741 (65,077)
Citation 16

Abstract:

Loading...

Crowdsourcing Contests, Superstar Effect, Bayesian Learning, Utility, Economics of Information System, Dynamic Structural Model, Dynamic Programming, Monte Carlo Markov Chain

7.

Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

Number of pages: 53 Posted: 12 Jan 2021
Harvard University - Business School (HBS), Columbia University - Columbia Business School, Marketing, University of Rochester, Carnegie Mellon University - David A. Tepper School of Business and Yale School of Management - International Center for Finance
Downloads 468 (115,425)
Citation 7

Abstract:

Loading...

E-commerce, Sharing Economy, Smile Effect, Gender Bias, Machine Learning, Facial Attributes, Airbnb Demand, Controlled Experiment

8.

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

Review of Marketing Research: Special Issue on Artificial Intelligence in Marketing
Number of pages: 39 Posted: 17 Sep 2022 Last Revised: 13 Feb 2024
Carnegie Mellon University, Harvard University - Business School (HBS) and Carnegie Mellon University - David A. Tepper School of Business
Downloads 323 (175,229)

Abstract:

Loading...

Computer Vision, Visual Analytics, Deep Learning, Model Interpretability, Unstructured Data, Fairness in Marketing, Social Media

9.

Do Lower-Quality Images Lead to Higher Demand on Airbnb?

Number of pages: 41 Posted: 31 Oct 2023
Harvard University - Business School (HBS), University of Toronto - Rotman School of Management, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 220 (258,730)

Abstract:

Loading...

Image Analytics; Sharing Economy; Deep Learning; Dynamic Structural Model; Professional Image Adoption

10.

Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application

R&R at Journal of Consumer Research
Posted: 20 Dec 2023 Last Revised: 21 Mar 2024
Xiaohang (Flora) Feng, Charis Li and Shunyuan Zhang
Carnegie Mellon University, Grenoble Ecole de Management and Harvard University - Business School (HBS)
Downloads 0 (1,141,333)

Abstract:

Loading...

Visual Uniqueness, Airbnb, Contrastive Learning, Interpretable Machine Learning, Image Analytics

11.

The Unintended Consequences of Raising Awareness: Knowing About the Existence of Algorithmic Racial Bias Widens Racial Inequality

Posted: 23 Oct 2021 Last Revised: 27 Jun 2022
Shunyuan Zhang and Yang Yang
Harvard University - Business School (HBS) and University of Florida

Abstract:

Loading...

Algorithmic Bias, Algorithmic Racial Bias, Airbnb, Smart Pricing, Algorithm Usage, Overgeneralization