Lance Thornswood

JCPenney

United States

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Mobile Promotions: A Framework and Research Priorities

Journal of Interactive Marketing, Forthcoming
Number of pages: 33 Posted: 14 Nov 2015
Michelle Andrews, Jody Goehring, Sam K. Hui, Joseph Pancras and Lance Thornswood
Emory University, RetailMeNot, Inc, New York University (NYU) - Department of Marketing, University of Connecticut - Department of Marketing and JCPenney
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Citation 2

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Mobile Promotions, Mobile Targeting, Mobile Marketing, Digital Coupons, New Technology