Lance Thornswood

JCPenney

United States

SCHOLARLY PAPERS

1

DOWNLOADS

223

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Mobile Promotions: A Framework and Research Priorities

Journal of Interactive Marketing, Forthcoming
Number of pages: 33 Posted: 14 Nov 2015
Michelle Andrews, Jody Goehring, Sam K. Hui, Joseph Pancras and Lance Thornswood
Emory University, RetailMeNot, Inc, New York University (NYU) - Department of Marketing, University of Connecticut - Department of Marketing and JCPenney
Downloads 223 (147,112)
Citation 2

Abstract:

Loading...

Mobile Promotions, Mobile Targeting, Mobile Marketing, Digital Coupons, New Technology