Ni Made Diana Erfiani

Universitas Dhyana Pura

Br. Tegaljaya, Dalung, Kuta Utara

Badung, Bali

Denpasar, Bali 80351

Indonesia

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Paradox of Hotel Brand Names in Bali: Divergence between Naming Trends and Consumer Perception

Seminar Nasional & Pertemuan Peneliti (Senapati) 2015, Politeknik Negeri Bali, Indonesia, p. 235-239.
Number of pages: 6 Posted: 14 Nov 2015 Last Revised: 12 Jun 2016
Putu Chris Susanto, Ni Made Diana Erfiani and Listiyani Dewi Hartika
Universitas Dhyana Pura, Universitas Dhyana Pura and Universitas Dhyana Pura
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Abstract:

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branding, brand name, hotel brand, consumer perception, perceived quality, perceived price