Ni Made Diana Erfiani

Universitas Dhyana Pura

Br. Tegaljaya, Dalung, Kuta Utara

Badung, Bali

Denpasar, Bali 80351

Indonesia

SCHOLARLY PAPERS

1

DOWNLOADS

54

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Paradox of Hotel Brand Names in Bali: Divergence between Naming Trends and Consumer Perception

Seminar Nasional & Pertemuan Peneliti (Senapati) 2015, Politeknik Negeri Bali, Indonesia, p. 235-239.
Number of pages: 6 Posted: 14 Nov 2015 Last Revised: 12 Jun 2016
Putu Chris Susanto, Ni Made Diana Erfiani and Listiyani Dewi Hartika
Universitas Dhyana Pura, Universitas Dhyana Pura and Universitas Dhyana Pura
Downloads 54 (381,453)

Abstract:

Loading...

branding, brand name, hotel brand, consumer perception, perceived quality, perceived price