Barbara Stern

Rutgers, The State University of New Jersey - New Brunswick/Piscataway

94 Rockafeller Road

New Brunswick, NJ 08901

United States

SCHOLARLY PAPERS

5

DOWNLOADS

127

SSRN CITATIONS
Rank 49,263

SSRN RANKINGS

Top 49,263

in Total Papers Citations

3

CROSSREF CITATIONS

7

Scholarly Papers (5)

1.

Consumers, Characters, and Products: A Balance Model of Sitcom Product Placement Effects

Journal of Advertising, 35 (1), 7-18 (Lead article) (2006)
Number of pages: 15 Posted: 18 Nov 2015
Cristel Russell and Barbara Stern
American University - Kogod School of Business and Rutgers, The State University of New Jersey - New Brunswick/Piscataway
Downloads 53 (392,977)
Citation 3

Abstract:

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2.

Hidden Persuasions in Soap Operas: Damaged Heroines and Negative Consumer Effects

International Journal of Advertising, 26 (1), 9-26 (Lead article) (2007)
Number of pages: 29 Posted: 04 Feb 2020
Barbara Stern, Cristel Russell and Dale Russell
Rutgers, The State University of New Jersey - New Brunswick/Piscataway, American University - Kogod School of Business and Pacific Institute for Research and Evaluation (PIRE)
Downloads 27 (501,131)

Abstract:

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3.

Consumption in Soap Operas from Brazil, New Zealand, and the U.S.: Production, Products, and Process

Advances in Consumer Research, Volume 33, 2006
Number of pages: 4 Posted: 17 Nov 2015
Cristel Russell and Barbara Stern
American University - Kogod School of Business and Rutgers, The State University of New Jersey - New Brunswick/Piscataway
Downloads 27 (501,131)

Abstract:

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4.

Vulnerable Women on Screen and at Home: Soap Opera Consumption

Journal of Macromarketing, 25 (2), 222-225, 2005
Number of pages: 4 Posted: 04 Feb 2020
Barbara Stern, Cristel Russell and Dale Russell
Rutgers, The State University of New Jersey - New Brunswick/Piscataway, American University - Kogod School of Business and Pacific Institute for Research and Evaluation (PIRE)
Downloads 20 (541,995)

Abstract:

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5.

Consumer Responses to Product Placement in Television Sitcoms: Genre, Sex, and Consumption

Consumption, Markets and Culture, 7 (4), 373-396, 2004
Posted: 18 Nov 2015
Barbara Stern and Cristel Russell
Rutgers, The State University of New Jersey - New Brunswick/Piscataway and American University - Kogod School of Business

Abstract:

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