Dale Russell

Pacific Institute for Research and Evaluation (PIRE)

11720 Beltsville Drive, Suite 900

Calverton, MD 20705

United States

SCHOLARLY PAPERS

11

DOWNLOADS

121

SSRN CITATIONS
Rank 31,128

SSRN RANKINGS

Top 31,128

in Total Papers Citations

3

CROSSREF CITATIONS

17

Scholarly Papers (11)

1.

Hidden Persuasions in Soap Operas: Damaged Heroines and Negative Consumer Effects

International Journal of Advertising, 26 (1), 9-26 (Lead article) (2007)
Number of pages: 29 Posted: 18 Nov 2015
Barbara Stern, Cristel Russell and Dale Russell
Rutgers, The State University of New Jersey - New Brunswick/Piscataway, American University - Kogod School of Business and Pacific Institute for Research and Evaluation (PIRE)
Downloads 25 (497,587)

Abstract:

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2.

Here or there? Consumer Reactions to Corporate Social Responsibility Initiatives: Egocentric Tendencies and Their Moderators

Marketing Letters, 21 (1), 65-81, 2010
Number of pages: 18 Posted: 18 Nov 2015
Dale Russell and Cristel Russell
Pacific Institute for Research and Evaluation (PIRE) and American University - Kogod School of Business
Downloads 20 (526,580)

Abstract:

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3.

Vulnerable Women on Screen and at Home: Soap Opera Consumption

Journal of Macromarketing, 25 (2), 222-225, 2005
Number of pages: 4 Posted: 18 Nov 2015
Barbara Stern, Cristel Russell and Dale Russell
Rutgers, The State University of New Jersey - New Brunswick/Piscataway, American University - Kogod School of Business and Pacific Institute for Research and Evaluation (PIRE)
Downloads 19 (532,498)

Abstract:

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4.

Explicit and Implicit Catalysts of Consumer Resistance: The Effects of Animosity, Cultural Salience and Country-of-Origin on Subsequent Choice

International Journal of Research in Marketing, 23 (3), 321-331 (2006)
Number of pages: 11 Posted: 18 Nov 2015
Dale Russell and Cristel Russell
Pacific Institute for Research and Evaluation (PIRE) and American University - Kogod School of Business
Downloads 12 (574,799)

Abstract:

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5.

Embedded Alcohol Messages in Television Series: The Interactive Effect of Warnings and Audience Connectedness on Viewers’ Alcohol Beliefs

Journal of Studies on Alcohol and Drugs, 69 (May 2008), 459-467
Number of pages: 9 Posted: 18 Nov 2015
Cristel Russell and Dale Russell
American University - Kogod School of Business and Pacific Institute for Research and Evaluation (PIRE)
Downloads 11 (581,073)

Abstract:

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6.

Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series

Journal of Advertising, 38 (3), 97-111, 2009
Number of pages: 15 Posted: 18 Nov 2015
Cristel Russell, Dale Russell and Joel Grube
American University - Kogod School of Business, Pacific Institute for Research and Evaluation (PIRE) and Pacific Institute for Research and Evaluation (PIRE)
Downloads 10 (587,567)

Abstract:

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7.

Guilty by Stereotypic Association: Country Animosity and Brand Prejudice and Discrimination

Marketing Letters, 21, 413-425 (2010)
Number of pages: 15 Posted: 18 Nov 2015
Cristel Russell and Dale Russell
American University - Kogod School of Business and Pacific Institute for Research and Evaluation (PIRE)
Downloads 8 (600,460)

Abstract:

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8.

Alcohol Messages in Prime-Time Television Series

Journal of Consumer Affairs, 43(1), 108-128, 2009
Number of pages: 21 Posted: 18 Nov 2015
Cristel Russell and Dale Russell
American University - Kogod School of Business and Pacific Institute for Research and Evaluation (PIRE)
Downloads 7 (607,010)

Abstract:

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9.

Consumption Expressions of Ideological Resistance

European Journal of Marketing, 45 (11/12), 1715-1724 (2011)
Number of pages: 10 Posted: 18 Nov 2015
Cristel Russell, Dale Russell and Peter Neijens
American University - Kogod School of Business, Pacific Institute for Research and Evaluation (PIRE) and University of Amsterdam - Amsterdam School of Communications Research (ASCoR)
Downloads 5 (620,391)

Abstract:

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10.

Ambivalence Toward a Country and Consumers’ Willingness to Buy Emblematic Brands: The Differential Predictive Validity of Objective and Subjective Ambivalence Measures on Behavior

Marketing Letters, 22 (4), 357-371 (2011)
Number of pages: 17 Posted: 18 Nov 2015
Cristel Russell, Dale Russell and Jill Klein
American University - Kogod School of Business, Pacific Institute for Research and Evaluation (PIRE) and University of Melbourne - Melbourne Business School
Downloads 4 (627,407)

Abstract:

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11.

Experiential Reciprocity: The Role of Direct Experience in Value Perceptions

Journal of Travel and Tourism Marketing, 27 (6), 624-634 (2010)
Posted: 18 Nov 2015
Dale Russell and Cristel Russell
Pacific Institute for Research and Evaluation (PIRE) and American University - Kogod School of Business

Abstract:

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