Susan Heckler

University of St. Thomas - Department of Marketing

Distinguished Endowed Chair of Marketing

United States

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Scholarly Papers (1)

1.

The Consumption of Television Programming: Development and Validation of the Connectedness Scale

Journal of Consumer Research, 31 (1), 150-161, 2004
Number of pages: 12 Posted: 18 Nov 2015
Cristel Russell, Andrew Norman and Susan Heckler
American University - Kogod School of Business, Drake University and University of St. Thomas - Department of Marketing
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Citation 10

Abstract:

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