William DeJong

Boston University - School of Public Health

715 Albany Street

Boston, MA 02118

United States

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Scholarly Papers (1)

1.

'Done 4': Analysis of a Failed Social Norms Marketing Campaign

Health Communication, 17 (1), 57-65, 2005
Number of pages: 9 Posted: 18 Nov 2015
Cristel Russell, John Clapp and William DeJong
American University - Kogod School of Business, San Diego State University and Boston University - School of Public Health
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Abstract:

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