Michael Belch

San Diego State University

San Diego, CA 92182-0763

United States

SCHOLARLY PAPERS

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6

Scholarly Papers (1)

1.

A Managerial Investigation into the Product Placement Industry

Journal of Advertising Research, 45 (1), 73-92, 2005
Number of pages: 21 Posted: 18 Nov 2015
Cristel Russell and Michael Belch
American University - Kogod School of Business and San Diego State University
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Abstract:

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