Jill Klein

University of Melbourne - Melbourne Business School

200 Leicester Street

Carlton, Victoria 3053 3186

Australia

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Scholarly Papers (1)

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Ambivalence Toward a Country and Consumers’ Willingness to Buy Emblematic Brands: The Differential Predictive Validity of Objective and Subjective Ambivalence Measures on Behavior

Marketing Letters, 22 (4), 357-371 (2011)
Number of pages: 17 Posted: 18 Nov 2015
Cristel Russell, Dale Russell and Jill Klein
American University - Kogod School of Business, Pacific Institute for Research and Evaluation (PIRE) and University of Melbourne - Melbourne Business School
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Abstract:

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