Valeria Noguti

University of Technology Sydney (UTS)

15 Broadway, Ultimo

PO Box 123

Sydney, NSW 2007

Australia

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

The Moderating Role of Social Norms on the Effects of Product Placement in Television Fiction: A Field Study in Brazil

Journal of Current Issues and Research in Advertising, 36 (1), 20-34, 2015
Posted: 18 Nov 2015
Valeria Noguti and Cristel Russell
University of Technology Sydney (UTS) and American University - Kogod School of Business

Abstract:

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2.

Normative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence

Journal of Advertising, 43 (1), 46-62, February 2014
Posted: 18 Nov 2015
Cristel Russell and Valeria Noguti
American University - Kogod School of Business and University of Technology Sydney (UTS)

Abstract:

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