Adam Duhachek

Indiana University Bloomington

Professor

Dept of Biology

100 South Indiana Ave.

Bloomington, IN 47405

United States

SCHOLARLY PAPERS

7

DOWNLOADS

269

SSRN CITATIONS
Rank 49,365

SSRN RANKINGS

Top 49,365

in Total Papers Citations

0

CROSSREF CITATIONS

13

Scholarly Papers (7)

1.

Alpha's Standard Error (ASE): An Accurate and Precise Confidence Interval Estimate

Journal of Applied Psychology 2004, Vol. 89, No. 5, 792-808
Number of pages: 18 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Adam Duhachek, Dawn Iacobucci and Dawn Iacobucci
Indiana University Bloomington and Vanderbilt University - MarketingVanderbilt University - Marketing
Downloads 81 (408,649)

Abstract:

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2.

Multilevel, Hierarchical Linear Models and Marketing - This Is Not Your Adviser's OLS Model

Review of Marketing Research, Vol. 2, pp. 203-227, 2006
Number of pages: 25 Posted: 22 Nov 2015 Last Revised: 19 Feb 2016
University of North Carolina (UNC) at Charlotte, Vanderbilt University - MarketingVanderbilt University - Marketing and Indiana University Bloomington
Downloads 54 (502,691)

Abstract:

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3.

To Save or Discard? Extend or Hide? What We Believe We Do Drives the Effect of Actions on Thought Usage and Evaluation

Kelley School of Business Research Paper No. 18-32
Number of pages: 59 Posted: 05 Jan 2018
Tae Woo Kim, Adam Duhachek, Pablo and Richard Petty
Indiana University, Indiana University Bloomington, Universidad Autónoma de Madrid and Ohio State University (OSU) - Department of Psychology
Downloads 51 (515,319)

Abstract:

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embodiment, attitudes, persuasion, metacognition, validation, confidence

4.

Advancing Alpha: Measuring Reliability with Confidence

Journal of Consumer Psychology, 13(4), 478-487, 2003
Number of pages: 10 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Dawn Iacobucci, Dawn Iacobucci and Adam Duhachek
Vanderbilt University - MarketingVanderbilt University - Marketing and Indiana University Bloomington
Downloads 35 (594,156)

Abstract:

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5.

Did You Hear? Consumers Tune in to Multimedia Marketing

Marketing Health Services, Summer 2002, Vol. 22 Issue 2, pp. 16-20
Number of pages: 5 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Vanderbilt University - MarketingVanderbilt University - Marketing, Independent, Northwestern University and Indiana University Bloomington
Downloads 30 (623,731)

Abstract:

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6.

Results on the Standard Error of the Coefficient Alpha Index of Reliability

Marketing Science, Vol. 24, No. 2, Spring 2005, pp. 294-301
Number of pages: 8 Posted: 21 Nov 2015 Last Revised: 19 Feb 2016
Indiana University Bloomington, Kellogg School, Northwestern University and Vanderbilt University - MarketingVanderbilt University - Marketing
Downloads 18 (709,960)

Abstract:

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7.

Copycat Private Labels Improve the Consumer Shopping Experience: A Fluency Perspective

Journal of Academy of Marketing Science, 45, 569
Posted: 06 Jun 2017
Katie Kelting, Adam Duhachek and Kimberly Whitler
Saint Louis University, Indiana University Bloomington and University of Virginia - Darden School of Business

Abstract:

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Fluency, Private labels, National brands, Imitation, Knowledge