Tim Ambler

London Business School

Senior Fellow

Sussex Place

Regent's Park

London, London NW1 4SA

United Kingdom

  • London Business School

SCHOLARLY PAPERS

6

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Top 41,282

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2,436

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Scholarly Papers (6)

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1.

Narrative Reporting in Company Annual Accounts

Number of pages: 11 Posted: 20 Nov 2007
Tim Ambler and Andy Neely
London Business School and University of Cambridge
Downloads 1,081 (41,281)

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Narrative reports, Company annual reports, KPIs, compliance

2.

Managing the Marketing Metrics Portfolio

Marketing Management, August 2011, Volume 20, No. 3, pp. 16-21, Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-09
Number of pages: 20 Posted: 11 Oct 2012
Bruce Clark and Tim Ambler
Northeastern University - Marketing Area and London Business School
Downloads 803 (62,403)

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marketing metrics, performance management

3.

Relating Brand and Customer Perspectives on Marketing Management

Tim Ambler, C. B. Bhattacharya, Julie Edell, Kevin Lane Keller, Katherine N. Lemon, Vikas Mittal. (2002). "Relating Brand and Customer Perspectives on Marketing Management". 5(1): 13-25.
Number of pages: 13 Posted: 26 Oct 2013
Tim Ambler, C. Bhattacharya, Julie A. Edell, Kevin Lane Keller, Katherine N. Lemon and Vikas Mittal
London Business School, Boston University, Duke University - Fuqua School of Business, Dartmouth College - Tuck School of Business, Boston College - Department of Marketing and Rice University
Downloads 284 (214,164)

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brand equity, customer equity, brand asset, customer asset

4.

Return on Measurement: Relating Marketing Metrics Practices to Strategic Performance

Number of pages: 21 Posted: 06 Apr 2014
Bruce Clark, Andrew Victor Abela and Tim Ambler
Northeastern University - Marketing Area, The Catholic University of America and London Business School
Downloads 178 (334,670)

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marketing metrics, performance, brand equity, financial measurement, dashboard, implementation

5.

Public Health, Advertising and Reality

Number of pages: 15 Posted: 02 Dec 2009
Tim Ambler
London Business School
Downloads 90 (563,163)

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6.

Marketing Metrics

Posted: 03 Jan 2002
Tim Ambler
London Business School

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