Tina M. Lowrey

HEC Paris - Marketing

Professor of Marketing

Paris

France

SCHOLARLY PAPERS

6

DOWNLOADS

482

SSRN CITATIONS

2

CROSSREF CITATIONS

1

Scholarly Papers (6)

1.

Tastlé-Nestlé, Toogle-Google: The Effects of Similarity to Familiar Brand Names in Brand Name Innovation

HEC Paris Research Paper No. MKG-2015-1121
Number of pages: 36 Posted: 25 Nov 2015
Ann Kronrod and Tina M. Lowrey
Massachusetts Institute of Technology (MIT) - Sloan School of Management and HEC Paris - Marketing
Downloads 142 (249,930)

Abstract:

Loading...

Brand name, Branding, Brand attitudes, Similarity, Familiarity, Innovation

2.

Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Journal of Business Ethics, Forthcoming, HEC Paris Research Paper No. MKG-2016-1177
Number of pages: 38 Posted: 09 Nov 2016 Last Revised: 19 Nov 2016
Elodie Gentina, L. J. Shrum and Tina M. Lowrey
SKEMA Business School – Université de Lille, HEC Paris and HEC Paris - Marketing
Downloads 133 (262,993)

Abstract:

Loading...

Loneliness, Coping strategies, Risky Behaviors, Adolescent consumers, Materialism, Sharing

3.

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Pogacar, Ruth, L. J. Shrum, & Tina M. Lowrey (2018), “The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework,” Journal of Consumer Psychology, Forthcoming., HEC Paris Research Paper No. MKG-2018-1261
Number of pages: 60 Posted: 26 Apr 2018 Last Revised: 03 May 2018
Ruth Pogacar, L. J. Shrum and Tina M. Lowrey
University of Calgary - Haskayne School of Business, HEC Paris and HEC Paris - Marketing
Downloads 103 (315,701)
Citation 2

Abstract:

Loading...

Linguistics, Attitudes and Persuasion, Automatic and Controlled Processes, Language

4.

Grammatical Gender and Anthropomorphism: “It” Depends on the Language

HEC Paris Research Paper No. MKG-2020-1386
Number of pages: 64 Posted: 18 Sep 2020 Last Revised: 30 Sep 2020
Alican Mecit, Tina M. Lowrey and L. J. Shrum
HEC Paris - Marketing, HEC Paris - Marketing and HEC Paris
Downloads 62 (424,375)

Abstract:

Loading...

psycholinguistics, anthropomorphism

5.

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Journal of Business Ethics, Vol. 150, No. 4, 2018, HEC Paris Research Paper No. MKG-2018-1291
Number of pages: 33 Posted: 20 Aug 2018
SKEMA Business School – Université de Lille, HEC Paris, HEC Paris - Marketing, University of Mississippi - School of Business Administration and Washington State University - Department of Information Systems
Downloads 29 (569,181)
Citation 1

Abstract:

Loading...

6.

Altering Taste Judgments with Shapes: How and When Shape–Taste Crossmodal Correspondences Can Be Applied in Marketing Designs

HEC Paris Research Paper No. MKG-2020-1398
Number of pages: 94 Posted: 13 Nov 2020 Last Revised: 24 Nov 2020
Fei Gao, Tina M. Lowrey and L. J. Shrum
Bentley University - Department of Marketing, HEC Paris - Marketing and HEC Paris
Downloads 13 (678,486)

Abstract:

Loading...

crossmodal correspondence, sensory marketing, product designs, food marketing, shape symbolism