Tina M. Lowrey

HEC Paris - Marketing

Professor of Marketing

Paris

France

SCHOLARLY PAPERS

4

DOWNLOADS

298

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (4)

1.

Tastlé-Nestlé, Toogle-Google: The Effects of Similarity to Familiar Brand Names in Brand Name Innovation

HEC Paris Research Paper No. MKG-2015-1121
Number of pages: 36 Posted: 25 Nov 2015
Ann Kronrod and Tina M. Lowrey
Massachusetts Institute of Technology (MIT) - Sloan School of Management and HEC Paris - Marketing
Downloads 128 (223,681)

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Brand name, Branding, Brand attitudes, Similarity, Familiarity, Innovation

2.

Coping with Loneliness Through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors

Journal of Business Ethics, Forthcoming, HEC Paris Research Paper No. MKG-2016-1177
Number of pages: 38 Posted: 09 Nov 2016 Last Revised: 19 Nov 2016
Elodie Gentina, L. J. Shrum and Tina M. Lowrey
SKEMA Business School – Université de Lille, HEC Paris and HEC Paris - Marketing
Downloads 93 (280,027)

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Loneliness, Coping strategies, Risky Behaviors, Adolescent consumers, Materialism, Sharing

3.

The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework

Pogacar, Ruth, L. J. Shrum, & Tina M. Lowrey (2018), “The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework,” Journal of Consumer Psychology, Forthcoming., HEC Paris Research Paper No. MKG-2018-1261
Number of pages: 60 Posted: 26 Apr 2018 Last Revised: 03 May 2018
Ruth Pogacar, L. J. Shrum and Tina M. Lowrey
University of Calgary - Haskayne School of Business, HEC Paris and HEC Paris - Marketing
Downloads 57 (368,526)
Citation 1

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Linguistics, Attitudes and Persuasion, Automatic and Controlled Processes, Language

4.

An Integrative Model of the Influence of Parental and Peer Support on Consumer Ethical Beliefs: The Mediating Role of Self-Esteem, Power, and Materialism

Journal of Business Ethics, Vol. 150, No. 4, 2018, HEC Paris Research Paper No. MKG-2018-1291
Number of pages: 33 Posted: 20 Aug 2018
SKEMA Business School – Université de Lille, HEC Paris, HEC Paris - Marketing, University of Mississippi - School of Business Administration and Washington State University - Department of Information Systems
Downloads 20 (526,029)
Citation 1

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