John Clapp

San Diego State University

San Diego, CA 92182-0763

United States

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Scholarly Papers (1)

1.

'Done 4': Analysis of a Failed Social Norms Marketing Campaign

Health Communication, 17 (1), 57-65, 2005
Number of pages: 9 Posted: 18 Nov 2015
American University - Kogod School of Business, San Diego State University and Boston University - School of Public Health
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Citation 1

Abstract:

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