Shilei Yang

Southwestern University of Finance and Economics (SWUFE)

55 Guanghuacun St,

Chengdu, Sichuan 610074

China

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How Offline Experience Changes Online Behavior of Member-Customer Segments

Number of pages: 47 Posted: 08 Aug 2019
University of Minnesota - Twin Cities, Carlson School of Management, Students, Tsinghua University, School of Economics & Management, Students, University of Minnesota - Twin Cities, University of Minnesota - Twin Cities - Carlson School of Management and Southwestern University of Finance and Economics (SWUFE)
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Abstract:

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channels/distribution, multichannel retailing, channel migration, customer segmentation, quasi-experimental methods