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Gregory Howard

East Carolina University - Department of Economics

Brewster Building

Greenville, NC 27858

United States

  • East Carolina University - Department of Economics

SCHOLARLY PAPERS

8

DOWNLOADS

562

TOTAL CITATIONS

4

Scholarly Papers (8)

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1.

Hypothetical Bias Mitigation in Choice Experiments: Effectiveness of Cheap Talk and Honesty Priming Fade with Repeated Choices

Number of pages: 49 Posted: 02 Dec 2015
Gregory Howard, Brian E. Roe, Erik C. Nisbet and Jay Martin
East Carolina University - Department of Economics, Ohio State University (OSU) - Department of Agricultural, Environmental & Development Economics, Ohio State University (OSU) and Ohio State University (OSU)
Downloads 138 (530,816)
Citation 3

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Cheap Talk; Honesty Priming; Choice Experiment; Lake Erie

2.

Enrollment Restrictions and Conservation Practice Adoptions by Midwestern Farmers: Survey Evidence from Iowa

Cornell SC Johnson College of Business Research Paper, Land Economics, May 2025 issue, forthcoming
Number of pages: 63 Posted: 09 Sep 2024
Wendong Zhang, Xiaolan Wan and Gregory Howard
Cornell University - Charles H. Dyson School of Applied Economics and Management, Iowa State University and East Carolina University - Department of Economics
Downloads 114 (626,371)

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Agri-environmental policy, Enrollment restrictions, Additionality, Conservation practices, Willingness-to-accept

3.

Additionality Violations in Payment for Ecosystem Service Programs: Experimental Evidence

Number of pages: 29 Posted: 02 Dec 2015 Last Revised: 15 Apr 2016
Gregory Howard
East Carolina University - Department of Economics
Downloads 80 (803,225)
Citation 1

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Additionality; PES; Public Goods; Experiment

4.

Linear Utility Bias in Willingness to Pay

Number of pages: 37 Posted: 28 May 2025
Gregory Howard, Jerrod Penn and Wuyang Hu
East Carolina University - Department of Economics, Louisiana State University, Baton Rouge and Ohio State University (OSU)
Downloads 58 (1,000,027)

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discrete choice, linear utility bias, charitable contributions, Willingness to pay

5.

Enrollment Restrictions and the Adoption of Conservation Practices in the U.S. Corn Belt

Number of pages: 47 Posted: 06 Dec 2022
Xiaolan Wan, Gregory Howard and Wendong Zhang
Iowa State University, East Carolina University - Department of Economics and Cornell University - Charles H. Dyson School of Applied Economics and Management
Downloads 50 (1,074,648)

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Agri-environmental policy, Enrollment restrictions, Additionality, Conservation practices, Willingness-to-accept, Choice Experiment

6.

Incentivizing or Disincentivizing Participation in Demand Response Programs? Estimation of Customer Willingness to Accept

Number of pages: 25 Posted: 18 Apr 2025
Yu Wang, Gregory Howard, Wendong Zhang, Marilyn Brown, Abigail Morton, Kristen Cetin and James McCalley
Iowa State University - Department of Political Science, East Carolina University - Department of Economics, Cornell University - Charles H. Dyson School of Applied Economics and Management, Georgia Institute of Technology, Government of the United States of America - Federal Energy Regulatory Commission, Michigan State University and Iowa State University
Downloads 43 (1,145,425)

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Demand Response, Direct Load Control, Customer Participation, Willingness to Accept (WTA), Contingent Valuation Method (CVM)

7.

Incentivizing or Disincentivizing Participation in Demand Response Programs? Estimation of Customers’ Willingness to Accept

Number of pages: 28 Posted: 11 Nov 2025
Yu Wang, Gregory Howard, Wendong Zhang, Marilyn Brown, Kristen Cetin and James McCalley
Iowa State University - Department of Political Science, East Carolina University - Department of Economics, Cornell University - Charles H. Dyson School of Applied Economics and Management, Georgia Institute of Technology, Michigan State University and Iowa State University
Downloads 41 (1,277,121)

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Demand response, Direct Load Control, Customer Participation, Willingness to Accept (WTA), Contingent Valuation Method (CVM), Financial Incentives, Intrinsic Motivation

8.

Financial Incentives and Intrinsic Motives for Residents' Participation in Demand Response Programs

Cornell SC Johnson College of Business Research Paper, Forthcoming at Energy Policy
Number of pages: 27 Posted: 25 Feb 2026
Yu Wang, Gregory Howard, Wendong Zhang, Marilyn Brown, Kristen Cetin and James McCalley
Iowa State University - Department of Political Science, East Carolina University - Department of Economics, Cornell University - Charles H. Dyson School of Applied Economics and Management, Georgia Institute of Technology, Michigan State University and Iowa State University
Downloads 38 (1,209,354)

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Demand Response, Direct Load Control, Customer Participation, Willingness to Accept (WTA), Contingent Valuation Method (CVM), Financial Incentives