Hana Choi

University of Rochester - Simon Business School

Rochester, NY 14627

United States

http://hanachoi.github.io

  • University of Rochester - Simon Business School

    • Email
    • Tel: (585) 275-0790
SCHOLARLY PAPERS

2

DOWNLOADS
Rank 32,205

SSRN RANKINGS

Top 32,205

in Total Papers Downloads

2,156

SSRN CITATIONS
Rank 34,604

SSRN RANKINGS

Top 34,604

in Total Papers Citations

18

CROSSREF CITATIONS

5

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

Online Display Advertising Markets: A Literature Review and Future Directions

Columbia Business School Research Paper No. 18-1
Number of pages: 44 Posted: 06 Dec 2017 Last Revised: 29 Sep 2019
Hana Choi, Carl F. Mela, Santiago Balseiro and Adam Leary
University of Rochester - Simon Business School, Duke University - Fuqua School of Business, Columbia University - Columbia Business School, Decision Risk and Operations and CBS Interactive
Downloads 1,775 (13,467)
Citation 14

Abstract:

Loading...

Display Advertising, Literature Review, Real-Time Buying, Programmatic Buying, Real-Time Bidding

2.

Monetizing Online Marketplaces

Number of pages: 65 Posted: 16 Sep 2016 Last Revised: 30 Apr 2019
Hana Choi and Carl F. Mela
University of Rochester - Simon Business School and Duke University - Fuqua School of Business
Downloads 381 (108,717)
Citation 10

Abstract:

Loading...

Online Advertising, E-Commerce, Two-Sided Market, Sequential Search Model, Dynamic Discrete Choice Model