Hana Choi

University of Rochester - Simon Business School

Rochester, NY 14627

United States

http://hanachoi.github.io

  • University of Rochester - Simon Business School

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    • Tel: (585) 275-0790
SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Online Display Advertising Markets: A Literature Review and Future Directions

Columbia Business School Research Paper No. 18-1
Number of pages: 44 Posted: 06 Dec 2017 Last Revised: 29 Sep 2019
Hana Choi, Carl F. Mela, Santiago Balseiro and Adam Leary
University of Rochester - Simon Business School, Duke University - Fuqua School of Business, Columbia Business School - Decision Risk and Operations and CBS Interactive
Downloads 899 (26,153)
Citation 6

Abstract:

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Display Advertising, Literature Review, Real-Time Buying, Programmatic Buying, Real-Time Bidding

2.

Monetizing Online Marketplaces

Number of pages: 65 Posted: 16 Sep 2016 Last Revised: 30 Apr 2019
Hana Choi and Carl F. Mela
University of Rochester - Simon Business School and Duke University - Fuqua School of Business
Downloads 272 (115,604)
Citation 5

Abstract:

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Online Advertising, E-Commerce, Two-Sided Market, Sequential Search Model, Dynamic Discrete Choice Model