Hana Choi

Duke University, Fuqua School of Business, Students

PhD Student

Durham, NC

United States

  • Duke University, Fuqua School of Business, Students

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

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1.

Online Display Advertising Markets: A Literature Review and Future Directions

Columbia Business School Research Paper No. 18-1
Number of pages: 43 Posted: 06 Dec 2017 Last Revised: 12 May 2019
Hana Choi, Carl F. Mela, Santiago Balseiro and Adam Leary
Duke University, Fuqua School of Business, Students, Duke University - Fuqua School of Business, Columbia Business School - Decision Risk and Operations and CBS Interactive
Downloads 639 (39,287)

Abstract:

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Display Advertising, Literature Review, Real-Time Buying, Programmatic Buying, Real-Time Bidding

2.

Monetizing Online Marketplaces

Number of pages: 65 Posted: 16 Sep 2016 Last Revised: 30 Apr 2019
Hana Choi and Carl F. Mela
Duke University, Fuqua School of Business, Students and Duke University - Fuqua School of Business
Downloads 231 (129,310)

Abstract:

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Online Advertising, E-Commerce, Two-Sided Market, Sequential Search Model, Dynamic Discrete Choice Model