Asha Binu Raj

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Scholarly Papers (1)

1.

Antecedents and Consequences of Internal Branding in Organizations in Indian Services Sector

12th International Conference on Business Management (ICBM) 2015
Number of pages: 30 Posted: 06 Dec 2015
Asha Binu Raj
affiliation not provided to SSRN
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Abstract:

Internal branding, Value based management, Strategic management, Employee engagement, Organizational citizenship behaviour