S. Shivany

University of Jaffna

Thirunelvey

Jaffna, Northern 40000

Sri Lanka

SCHOLARLY PAPERS

15

DOWNLOADS

332

CITATIONS

4

Scholarly Papers (15)

1.

Consumer Responses Towards the 4PS Marketing Strategies in the Conflict Affected Areas of Sri Lanka: A Grounded Theory Approach

12th International Conference on Business Management (ICBM) 2015
Number of pages: 26 Posted: 06 Dec 2015
University of Jaffna, University of Jaffna and University of Colombo
Downloads 74 (315,450)

Abstract:

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post war marketing environment, marketing strategies, and grounded theory

2.

The Factors Influencing on Purchase Intention Towards Beauty Care Products in Jaffna District

RJSSM, Volume 7, Number 4, August 2017
Number of pages: 13 Posted: 18 Jul 2018
E Janany and S. Shivany
University of Jaffna and University of Jaffna
Downloads 65 (338,394)

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beauty care products, purchase intention, Exploratory Factor Analysis

3.

Framework of Technology in Marketing World: A Theoretical Review

University of Sri Jayewardenepura, Sri Lanka, 13th International Conference on Business Management (ICBM) 2016
Number of pages: 15 Posted: 03 Feb 2017
K. Dilogini and S. Shivany
University of Jaffna and University of Jaffna
Downloads 61 (349,454)
Citation 1

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Applications, Contemporary Marketing, Literatures, Technology

4.

Grounded Theory as a Methodology for Exploring Marketing Strategies for a Special Context

Shivany, S and Velnampy, T (2015), Grounded Theory as a Methodology for Exploring Marketing Strategies for a Special Context, International Research Journal of Social Science and Management, Volume: 04, Number: 11, March 2015, Page 115-126
Number of pages: 12 Posted: 01 Sep 2017
S. Shivany and Velnampy Thirunavukkarasu
University of Jaffna and University of Jaffna
Downloads 35 (439,425)
Citation 1

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Grounded Theory, Marketing Strategy, Post War Marketing Environment

5.

Television Advertisements and Children’s Behavior: Parents’ Experiences Base Study in the Post-War Context

ACADEMICIA: Vol. 5, Issue 5, May 2015
Number of pages: 20 Posted: 19 Jul 2018
K. Dilogini and S. Shivany
University of Jaffna and University of Jaffna
Downloads 17 (532,650)
Citation 2

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Television Advertisement, Children, Behaviors, Attention & Colorfulness & Outcomes

6.

Exploring the Model for Consumer Characteristics Linked with Technology Marketing

International Journal of Business, Social and Scientific Research, Volume: 6, Issue: 1, Page: 27-36, October- December 2017
Number of pages: 10 Posted: 23 Jul 2018
K. Dilogini and S. Shivany
University of Jaffna and University of Jaffna
Downloads 16 (538,334)

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Attitudes, Behavior, Characteristics, Information Search, Marketing Activities, Technology Usage

7.

Billboard Advertisement Strategies

International Journal of Application or Innovation in Engineering & Management (IJAIEM), Volume 7, Issue 4, April 2018
Number of pages: 10 Posted: 26 Jul 2018
S. Shivany
University of Jaffna
Downloads 13 (556,134)

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Billboard advertisements, Creative strategies, Discourse analysis, Jaffna

8.

Impact of Integrated Mobile Marketing Communication on Customer Perceived Value of Services in Sri Lankan Commercial Banking Sector

International Conference on Leading Beyond Horizon: Engaging Future, organized by the Department of Business Administration, Annamalai University, Annamalainagar, Tamilnadu, India during 28-30 July 2011. SCITECH Publications India Pvt. Ltd., (ISBN: 978-81-8371-368-3).
Number of pages: 14 Posted: 13 Jul 2018
Fazeela Jameel Ahsan and S. Shivany
University of Colombo - Department of Marketing and University of Jaffna
Downloads 11 (568,364)

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Integrated mobile marketing communication, customer perceived value of services, Mission Marketing, Interactivity, Banking Industry, Sri Lanka

9.

Factors Influencing Customer Perceived Value of Services of Medical Clinics

EXCEL International Journal of Multidisciplinary Management Studies, ISSN 2249- 8834, EIJMMS, Vol.3 (5), May (2013)
Number of pages: 17 Posted: 13 Jul 2018
Sivanenthira S and S. Shivany
University of Jaffna and University of Jaffna
Downloads 11 (568,364)

Abstract:

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Customer Perceived Value, Medical Clinics, Factor Analysis

10.

Exploring the Factors Influencing Adoption of Internet Banking In Jaffna District

International Journal of Recent Scientific Research, Vol. 9, Issue, 4(L), pp. 26404-26415, April, 2018
Number of pages: 12 Posted: 26 Jul 2018
Sujatha Nethananthan and S. Shivany
Commercial Bank of Ceylon PLC and University of Jaffna
Downloads 9 (580,724)

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Internet Banking, Adoption, Coding, Security, Passwords, Density, Self-efficacy

11.

Content Analysis of Tamil TV Commercials Aimed at Women in the Post War Context

13th International Conference on Business Management ICBM, December 2016
Number of pages: 15 Posted: 01 Sep 2017
S. Shivany and Velnampy Thirunavukkarasu
University of Jaffna and University of Jaffna
Downloads 9 (580,724)

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Content Analysis, Tamil TV Commercials, Post-War Context

12.

Branding Problems of Jaffna Made Products: A Multiple Case Studies of Manufacturers in Jaffna District

International Journal of Latest Research in Engineering and Management" (IJLREM), Volume 2, Issue 2, February. 2018, PP 16-28
Number of pages: 13 Posted: 23 Jul 2018
R.K.M Malathy and S. Shivany
University of Jaffna - Faculty of Management Studies and Commerce and University of Jaffna
Downloads 4 (613,177)

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Branding Problems, External Branding and Strategy, Multiple Case Studies, Manufacturers

13.

Resolving Methods for Parent-Children Conflict Engaged by the TV-Commercials in the Post-War Market

New Media and Mass Communication, Vol. 35, 2015
Number of pages: 11 Posted: 19 Jul 2018
K. Dilogini and S. Shivany
University of Jaffna and University of Jaffna
Downloads 4 (613,177)
Citation 2

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Conflict, Reducing, Solving, Television & Post-War

14.

Content Analysis of Promotional Messages Conveyed by Retailers in Mannar District

International Review of Management and Business Research, Vol. 7, Issue 1, March 2018
Number of pages: 13 Posted: 23 Jul 2018
MARY THIRESA and S. Shivany
University of Jaffna - Department of Marketing and University of Jaffna
Downloads 3 (621,122)

Abstract:

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Advertisements, Content Analysis, Catalogues, Promotional Messages, Retailers

15.

Age Variances of Children and Conflict With Their Parents Instigated by Television Advertisements

SAJMMR: South Asian Journal of Marketing & Management Research, Vol. 4, Issue 12, Dec. 2014
Posted: 15 Jul 2018
K. Dilogini and S. Shivany
University of Jaffna and University of Jaffna

Abstract:

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Television Advertisement, Parent-Children Conflict, Younger, Coding