Evan Polman

University of Wisconsin-Madison

Assistant Professor

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Effects of Multiple Psychological Distances on Construal Level: A Field Study of Online Reviews

Journal of Consumer Psychology, Forthcoming, Fox School of Business Research Paper No. 14-037
Number of pages: 27 Posted: 27 Oct 2014 Last Revised: 16 Dec 2016
Ni Huang, Gordon Burtch, Yili Hong and Evan Polman
Arizona State University (ASU) - W.P. Carey School of Business, University of Minnesota - Twin Cities - Carlson School of Management, Arizona State University (ASU) - W.P. Carey School of Business and University of Wisconsin-Madison
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Citation 2

Abstract:

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temporal distance; spatial distance; construal level theory; online reviews