Julie Novak

IBM Corporation - Thomas J. Watson Research Center

1 New Orchard Road

Armonk, 10504-1722

United States

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Scholarly Papers (1)

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Bayesian Imputation for Anonymous Visits in CRM Data

Number of pages: 46 Posted: 08 Dec 2015
IBM Corporation - Thomas J. Watson Research Center, Drexel University - Department of Marketing, University of Pennsylvania - Statistics Department and University of Pennsylvania - Marketing Department
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Abstract:

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Bayesian estimation, missing data, imputation, hierarchical modeling, targeted marketing