Ellis van den Hende

Delft University of Technology - Faculty of Industrial Design Engineering (IDE)

Delft

Netherlands

  • Delft University of Technology - Faculty of Industrial Design Engineering (IDE)

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Scholarly Papers (1)

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What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews

Journal of Consumer Research, 46(2), 267–285, Vanderbilt Owen Graduate School of Management Research Paper No. 2702484
Number of pages: 64 Posted: 13 Dec 2015 Last Revised: 25 Jul 2019
Tom van Laer, Jennifer Edson Escalas, Stephan Ludwig and Ellis van den Hende
The University of Sydney, Vanderbilt University - Marketing, Westminster Business School and Delft University of Technology - Faculty of Industrial Design Engineering (IDE)
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Abstract:

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automated text analysis, computational linguistics, consumer reviews, narrative persuasion, narrative transportation, storytelling