Seth Dunbar

Texas A&M University

Langford Building A

798 Ross St.

77843-3137

SCHOLARLY PAPERS

1

DOWNLOADS

43

CITATIONS

1

Scholarly Papers (1)

1.

Using Corporate Advertising to Improve Public Perception of Energy Companies

Journal of Strategic Marketing, 22(4): 347-356, 2014
Number of pages: 22 Posted: 15 Dec 2015
Texas A&M University-Corpus Christi-College of Business, Texas A&M University-Corpus Christi-Department of Accounting and Texas A&M University
Downloads 43 (407,657)
Citation 2

Abstract:

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advertising, energy industry, public perceptions, corporate reputation, corporate advertising