Ossama Elshiewy

University of Goettingen (Gottingen)

Platz der Gottinger Sieben 3

D-37073

Germany

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Scholarly Papers (1)

1.

Seduced by the Label: How the Recommended Serving Size on Nutrition Labels Affects Food Sales

Journal of the Association for Consumer Research, 1 (1), 2016, 104-114
Number of pages: 21 Posted: 20 Dec 2015 Last Revised: 06 Dec 2016
Ossama Elshiewy, Steffen Jahn and Yasemin Boztug
University of Goettingen (Gottingen), University of Goettingen (Gottingen) and University of Goettingen (Gottingen)
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Abstract:

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Front-of-pack nutrition labeling, Recommended serving size, Health halo, Food marketing, Purchase data