Nguyen Pham

Arizona State University (ASU)

PO Box 874106

Tempe, AZ 85287

United States

SCHOLARLY PAPERS

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Scholarly Papers (1)

1.

Messages from the Food Police: How Food-Related Warnings Backfire Among Dieters

Journal of the Association for Consumer Research, 2016, Forthcoming
Number of pages: 48 Posted: 19 Dec 2015
Nguyen Pham, Naomi Mandel and Andrea Morales
Arizona State University (ASU), Arizona State University (ASU) - Marketing Department and Arizona State University (ASU)
Downloads 416 (80,765)
Citation 1

Abstract:

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Dietary Restraint, Psychological Reactance, Behavioral Backlash